CLIENT
General Motors Corp./Chevy Trucks/Silverado.
PRODUCTION CO.
Steve & Linda Horn Inc., New York. Steve Horn, director/DP; Alayne Baxter, executive producer. Shot on location.
AGENCY
Campbell-Ewald, Warren, Mich. Jim Gilmore, producer; Bill Ludwig, chief creative officer; Joe Puhy, executive creative director; Jim Gorman, executive creative director; Rich Weinert, associate creative director/art director; Kathy Speck, associate creative director/copywriter.
EDITORIAL
Griot Editorial, Southfield, Mich. Stewart Shevin, editor; Michelle Friedman, assistant editor.
POST
Company 3, Santa Monica. Michael Pethel, colorist. GTN, Southfield. Al Minetola, online editor; Tom Martin, colorist.
VISUAL EFFECTS
Digital Domain, Venice, Calif. Erik Nash, visual effects supervisor; Gabby Evans, executive producer; Holly Port, producer; Paul Kirsch, compositor supervisor; Perri Wainwright, compositor. GTN. Rich Bobo, Dave Peyton and Alan Simonelli, compositors. Postique, Southfield. Bobby Hougham, compositor.
AUDIO POST
GTN. Dave Collie, engineer.
SOUND DESIGN
Machine Head, Venice. Stephen Dewey, sound designer; Nicole Perry, producer.
THE SPOTS
Two new :30s in the ongoing "Like a Rock" campaign-"Cowboy" and "Foundry"-use "frozen images" to show how the mere presence of the Silverado stops the earth and makes time stand still.
Spots broke in October.