Bicoastal Post Logic Studios has plans to expand its New York base of operation to include commercial and music video work. The postproduction house also added new leadership, with the appointment of Manny Fernandez to the newly created position of managing director of its Post Logic N.Y.C., which opened in March 2004 with a focus on long form work; and Kelvin Duckett as managing director of Post Logic’s Hollywood operations, which focuses primarily on feature work. Both execs have previously worked with Post Logic president Steve Hendricks.
Regarding a move into the commercial market in New York, Hendricks said, “We’re at a great location in the Village and there’s a lot of commercial work in New York.” He reported that the New York office would soon be offering commercial telecine and finishing services, by installing two Grass Valley Spirit Datacines and Discreet Inferno and Discreet Fire.
And of course an important part of that effort is that the company will be adding talent from the commercial community. “We are actively talking to a number of people,” Fernandez said.
On the new managing directors, Hendricks said that he is “putting a team together that can be more diversified–and has a proven track record of working well together.”
Fernandez first worked with Hendricks in the ’90s when Hendricks was CEO of Virgin Digital Studios (which was subsequently sold to the entity that today is Ascent Media Group). Then, Fernandez served as managing director of Virgin Television de Mexico, a Mexico City-based postproduction company. The duo also teamed when Fernandez was COO, and Hendricks CEO, of now-defunct Creative Content Artists, the company that had a brief life in New York after it acquired the former New York Media Group that included Post Perfect.
Most recently, Fernandez founded The Oranj Group, a creative editorial and design company based in New York, Miami and Los Angeles servicing the U.S. and international Hispanic markets. Under Fernandez’ leadership, The Oranj Group completed projects for clients including Saatchi & Saatchi, The Bravo Group, Publicis, Leo Burnett, and Procter & Gamble on commercial campaigns for Verizon, American Express, Crest, Toyota, and Walmart.
After Virgin was sold and before CCA opened, Fernandez founded and operated Miami-based Simpaticode, a media-management company specializing in audio and video encoding, media archiving, asset management, and content distribution via the Internet and new media. Clients included, among others, HBO, TV Azteca, Visa International, and Cisneros TV Group.
Duckett has spent over 20 years working in the post-production industry, including previous collaborations with Hendricks; the two founded 525 Post Production and Virgin Mexico (both are now part of Ascent).
Most recently Duckett served as director of post production services at L.A.-based Weller Grossman Productions, where he led a production transition from standard definition to HD and managed a team of 30 editors producing over 700 hours of programming. Earlier, he was managing director of POP TV (which was merged into Ascent-owned R!OT Santa Monica).
