Post-Its
Steve Hendricks is joining Post Logic Studios as president and CEO. He succeeds Barry Snyder who left the company–which maintains facilties in Hollywood and New York–last month. Hendricks brings two decades of post experience to his new roost. He is perhaps best known for having served as president/CEO of Virgin Digital Studios–an entertainment arm of Richard Branson’s Virgin Group, Ltd.–where he oversaw operations of post studios in Los Angeles, New York, London, Mexico City and Vancouver, B.C. One of those shops was the former 525 Studios, Hollywood, which he, U.K. editor Kelvin Duckett and Virgin partnered to create in ’87. Hendricks had most recently been consulting; he served briefly as CEO of now defunct CCA….Editor Nick Lofting, formerly of Santa Monica-based Chrome, has joined Union Editorial, Santa Monica….Klasky Csupo Studios, Hollywood, has hired Jill Heinrich as director of postproduction. She will oversee the editorial and finishing processes for episodic TV and feature films on Klasky Csupo projects, as well as commercials for ka-chew!, the parent company’s spot division….Nice Shoes, New York, has promoted Gene Curley and Ron Sudul to night colorist positions; both had previously served as assistant colorists to company senior colorists Scott Burch, Lez Rudge and Chris Ryan……Category:News
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More
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