CLIENT
Taco Bell Foundation.
PRODUCTION CO.
Morton Jankel Zander, Los Angeles.
Marcus Nispel, director; Andy Ryan, DP; Lisa Rich, executive producer; Vincent Oster, producer. Shot on location in San Pedro, Calif.
AGENCY
FCB, Costa Mesa, Calif.
Chip Fuller, creative director; Jeff Ferro, executive producer; Hillary Smith, copywriter; TJ LaManna, art director.
EDITORIAL
Harley’s House, Santa Monica.
Charlie Sange, editor; Michelle Burke, assistant editor; Michael Raimondi, executive producer.
POST
Harley’s House.
Jeff Skinner, online editor.
Company 3, Santa Monica.
Rob Sciaratta, colorist.
AUDIO POST
POP Sound, Santa Monica.
Stephen Dickson, mixer; Jeff Britt, assistant mixer.
MUSIC
In Geer Music, Woodland Hills, Calif.
Steven Geering, composer.
THE SPOT
"Mug Shots" (:30) spotlights the Taco Bell Foundation’s TEENSupreme Program, which "supports communities and teenagers by expanding and enhancing the educational, vocational, and service opportunities for teens in Boys & Girls Clubs across the country and on military installations." The PSA opens with a shot of an infant, followed by frames of babies in criminal mug shots. Teens are then shown engaged in various activities thanks to the nonprofit public charity.
Spot broke Sept. 16.