CLIENT
Round Table Pizza.
PRODUCTION CO.
Japanese Monster, Los Angeles.
Craig Tanimoto, director; Rhett Bear, DP; Tod Feaster, executive producer.
Shot on location in Los Angeles.
Green Dot Films, Santa Monica.
Garry Sato, director/DP (food); Rick Fishbein, executive producer; Nancy Edwards, line producer. Shot at GMT Studios, Culver City, Calif.
AGENCY
Siltanen/Keehn Advertising, El Segundo, Calif.
Rob Siltanen, creative director; Rex Fish, copywriter; Joe Hemp, art director; Nancy Dickerson, executive producer.
EDITORIAL
Cut + Run Los Angeles, Santa Monica.
Jay Nelson, editor; Sean McGrath, assistant editor; Endy Hedman, producer.
POST/VISUAL EFFECTS
The Syndicate, Santa Monica.
Beau Leon, colorist; Mb Emigh, compositor; Kim Evans, digital effects producer; Kenny Solomon, executive producer.
COSTUMES
Anatomorphex Special Effects, North Hollywood.
Robert Devine, costume creator.
AUDIO POST
POP Sound, Santa Monica.
Zac Fisher, mixer; Kaynaz Shroff, assistant mixer.
MUSIC
Elias Arts, bicoastal.
David Wittman, composer, "Street Corner," "Horror Flick" and "Mailbox", co-composer with Christopher Kemp for "Golf."
SOUND DESIGN
Cut + Run Los Angeles.
Jay Nelson, sound designer.
THE SPOTS
Four :30s highlight Round Table’s new "Skinny Crust" pizza, which has 30 percent less carbs than the chain’s original crust. The spots feature puffy carb characters engaging in everyday activities only to be ambushed by large rolling pins. In "Golf," a group of carbs are enjoying a day on the green when two rolling pins begin chasing them. "Horror Flick" shows a carb sitting alone in his living room at night, watching a movie as a shadowy figure lurks outside. The carb opens his front door and a pin is revealed to be standing menacingly behind him. In "Mailbox," a carb strolls down a street to send a letter out, but after doing so, a rolling pin flies out of nowhere and tackles him in a football-style play. And in "Street Corner," a bunch of carbs tear around a corner, followed closely by a pair of rolling pins.
Spots broke in November.