CLIENT
Audi of America/Audi A4 and TT.
PRODUCTION CO.
Anonymous Content, bicoastal.
Andrew Douglas, director/DP; Andy Traines, executive producer; Cassie Hulen, head of production; Suzanne Hargrove, producer; Clive Howard, art director. Shot on location in Los Angeles and Big Sur, Calif.
AGENCY
McKinney & Silver, Raleigh, N.C.
David Baldwin, creative director; Bob Ranew, art director; Christopher Wilson, copywriter; Cathy Jenkins, producer.
EDITORIAL
Rock Paper Scissors, Los Angeles.
Angus Wall, editor, "Spirit" and "Wind"; Ben Longland, editor, "Guggenheim"; Lawrence Thrush, assistant editor; Linda Carlson, executive producer; Corina Dennison, producer.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist, "Wind" and "Guggenheim."
A52, Los Angeles.
Simon Brewster, visual effects supervisor/creative director/Inferno artist/colorist, "Spirit"; Scott Johnson, online editor/Henry artist; Michael Gibson, on-set visual effects supervisor; Mark Alan Loso, Flame artist; Jeff Willette and Denis Gauthier, 3-D animators; Darcy Parsons and Rick Hassen, executive producers; Scott Boyajan, producer.
AUDIO POST
POP Sound, Santa Monica.
Loren Silber, mixer; Phillip Hamilton, assistant mixer.
MUSIC
Elias Arts, bicoastal.
Jonathan Elias, composer, "Guggenheim"; Matt Fletcher, composer, "Spirit"; Andy Solomon, producer.
SOUND DESIGN
Noises Digital, Berkeley, Calif.
Kim Christianson, sound designer, "Wind."
Rock Paper Scissors.
Ben Longland, sound designer, "Guggenheim."
THE SPOTS
"Spirit"(:60) opens with a young boy staring at the sky. "Forget the rules," urges the voiceover. "Do what hasn’t been done … Never do the expected … Never stop dreaming." The boy is seen doing the impossible, as he stops rain from falling on an Audi by holding his hand above the car, and reaches a shooting comet by touching its reflection in the water. "Wind" (:30) presents a silver Audi A4 as it zooms along a winding road. Seconds later, in a delayed reaction, the wind from the A4’s wake stirs up objects in its path, including leaves, clothing and mail. "The wind howls because it can’t keep up," declares the voiceover. "The Audi A4." "Guggenheim" (:30) opens with close-ups of the exterior and interior of an Audi TT. When the garage door opens, the TT slowly pulls out of the building, which is actually the Guggenheim Museum. "All great works of art belong in a museum," the voiceover points out.
Spots broke March 1.
