CLIENT
Universal Orlando Resort.
PRODUCTION CO.
@radical.media, bicoastal/
international.
Alan White, director; Neil Shapiro, DP; Donna Portaro, executive producer; Dina Oberly, producer. Shot on location in Orlando, Fla.
AGENCY
davidandgoliath, Los Angeles.
David Angelo, chief creative officer; Liz Gumbinner, creative director; Chuck Meehan, associate creative director/ copywriter; Anne Kurtzman, head of production; Tricia Ting, art director.
EDITORIAL
Mad River Post, Santa Monica.
Emily Dennis, Steve Prestemon and Lucas Eskin, editors; Julie Liebmann, assistant editor; Gary Ward, executive producer; Crissy DeSimone and Heather Gibbons, producers.
POST/VISUAL EFFECTS
The Finish Line, Santa Monica.
James Bygrave, online editor/lead visual effects artist; Pete Mayor, Paul Song and Stan Kellam, visual effects assistants.
A52, Los Angeles.
Rick Hassen, managing director; Darcy Leslie Parsons, executive producer; Kelly Zamarin, producer; Dan Sumpter, Infinity artist; Mark Felt, Inferno artist.
Company 3, Santa Monica.
Steve Rodriguez, colorist.
AUDIO POST
POP Sound, Santa Monica.
Loren Silber, mixer; Phillip Hamilton, assistant mixer.
MUSIC
Elias Arts, bicoastal.
Jimmy Haun, composer; David Gold and Jonathan Elias, creative directors; Ann Haugen, producer.
sound design
Big Bang Theory, Malibu, Calif.
Don Miller, sound designer.
THE SPOT
"I Want" (:60) features vignettes of people stating the spot’s title, followed by scenarios of what it could be like at Universal Orlando Resort. "I want to be pampered by natives" shows a woman getting her toenails done by Frankenstein; "I want to taste something exotic" is followed by a man getting green goo dropped on himself and his kids at the Nickelodeon attraction; "I want to take part in a native ritual" features a man arm-wrestling Popeye; and "I want my mommy" shows a middle-aged man taking a death-defying ride on a roller coaster. After a woman says, "I want to …," she lets out a loud yell as she hurtles down a water ride. Following a montage of some of the places located in the Resort area (Emeril’s, Hard Rock Hotel), the spot ends with the tag line, "Universal Orlando Resort. A vacation from the ordinary."
Spot broke Feb. 3.