CLIENT
United Parcel Service of America/ UPS.
PRODUCTION CO.
Villains, Beverly Hills, Calif.
Phil Joanou, director; Jeff Cronenweth, DP; Robin Benson, executive producer; Laurie Boccaccio, producer. Shot on location in Los Angeles.
AGENCY
The Martin Agency, Richmond, Va.
Cliff Sorah, creative director/art director; John Mahoney, creative director/copywriter; John Noble, executive producer; Steve Humble, producer.
EDITORIAL
FilmCore, Santa Monica.
Paul Norling, editor; Tiffany Burchard and Kevin Anderson, assistant editors; Therese Hunsberger, executive producer; Christie Price, producer.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist.
Sight Effects, Venice, Calif.
Alan Barnett and Adrian Hurley, visual effects supervisors; Joana Cruz, online editor/compositor/visual effects artist; Michelle Steinau, Chris Stevens and Sean McLean, visual effects artists; Chris Wells, Jason Mortimer and Michael Capton, 3-D animators; Jeff Blodgett, producer.
AUDIO POST
POP Sound, Santa Monica.
Mitch Dorf, mixer; Tim West, assistant mixer.
MUSIC
Elias Arts, bicoastal.
Jimmy Haun, composer, "Logistics Manager"; Christopher Kemp, composer, "Mailroom Clerk," "CFO" and "CEO"; David Wittman, composer, "Shipping Manager"; Danny Hulsizer, composer, "Customer Service"; David Gold and Jonathan Elias, creative directors; Ann Haugen, producer.
SOUND DESIGN
FilmCore.
Paul Norling, sound designer; Tiffany Burchard and Kevin Anderson, assistant sound designers.
THE SPOTS
Six :30s personify the brown packaging used by UPS as dependable, reliable, and a necessary component of running a business. "Logistics Manager" begins with a professional woman explaining how "Brown" has given her more power and control over her work. In the next scene, the camera pans across a world map to emphasize how UPS allows the logistics manager to be instantly connected to her contacts worldwide. She candidly comments on the reliability of the brown packaging of UPS: "Other colors may be cute, but they don’t call you back." "Mailroom Clerk" features a mailroom employee at a bowling alley with friends, emphatically professing his love for "Brown." A quick montage shows how "Brown" does all the work for the clerk, from keeping track of addresses to printing labels. The man remarks, "Brown makes work easy," as his bowling buddies look at him oddly. "Shipping Manager," "CFO," "Customer Service" and "CEO" feature similar scenarios, all emphasizing the reliability and efficiency of UPS, and feature the tag, "What can Brown do for you?"
Spots broke in March.