CLIENT
Callard and Bowser-Suchard/ Altoids Citrus and Tangerine Sours.
PRODUCTION CO.
Backyard Productions, Venice, Calif.
Rob Pritts, director; Jo Molitoris, DP; Kris Mathur and Blair Stribley, executive producers; Peter Steinzeig, head of production; Anton Maillie, producer. Shot on location in Los Angeles and Northridge, Calif.
AGENCY
Leo Burnett USA, Chicago.
Mark Faulkner and Steffan Postaer, creative directors; David Moore, executive producer; Vincent Geraghty, producer; Noel Haan, art director; G. Andrew Meyer, copywriter.
EDITORIAL
Superior Assembly Editing Company, Santa Monica.
Bob Mori, editor; Jeff Grippe, assistant editor; Carol Lombard, executive producer; Debbie McClaskey, assistant producer. (Mori has since joined CO-OP, Santa Monica.)
POST/VISUAL EFFECTS
The Syndicate, Santa Monica.
Paul Lear, colorist; Lisa Kerlin, producer.
The Finish Line, Santa Monica.
James Bygrave and Pete Mayor, visual effects artists; Dick Voss, executive producer.
AUDIO POST
POP Sound, Santa Monica.
Loren Silber, mixer; Phil Hamilton, assistant mixer.
MUSIC
Admusic, Santa Monica.
Steve Hampton, composer.
SOUND DESIGN
Superior Assembly Editing Company.
Bob Mori, sound designer.
THE SPOTS
Three :60s spotlight Altoids newest candies, Tangerine and Citrus Sours. "Curious Body" opens with the super, "Your Curious Body." A prepubescent boy stands in front of a mirror as the voiceover states, "Meet Jimmy. Jimmy’s turning the corner from boyhood to Manville." Images of Jimmy longingly looking into the mirror, searching for a trace of a mustache, attempting to lift weights and having a father-son heart-to-heart talk appear, while the voiceover continues. "Remember, as you grow older your Altoids may change. Don’t be afraid to enjoy the curiously strong fruit flavors of Altoids Tangerine Sours." "Healthy Curiousity" shows the super, "Keep the Healthy in Healthy Curiousity." The viewer meets Theo, a young student conducting various science experiments at school. After temporarily blinding himself during a solar eclipse experiment, Theo hopes to have more success the next day when he attempts to discover what it is that makes things taste sour. Theo feeds Gilbert—the class guinea pig—one of the new sour Altoids and watches in horror as Gilbert explodes into tiny pieces. "Remember, use caution when experimenting with Altoids Citrus Sours," says the narrator. "Making Friends With Fruit" shows Jerry—an extremely uncool kid—at a pool party with lots of teens. Jerry brings grapefruits to the party, while Andrew—a very cool kid—brings a tin of Altoids sours to share. Jerry follows Andrew’s lead and he too presents a box of the new sour Altoids to the girls at the party, making him a huge hit. "When making friends, not just any fruit in a metal box will do. Way to go Jerry. The curiously strong flavor of Altoids Citrus Sours is always a crowd pleaser," the narrator points out.
Spots broke June 1.
