CLIENT
General Motors Corporation/GMC Yukon XL Denali.
PRODUCTION CO.
Big Trout Pictures, San Francisco.
Markus Stokes, director; Peter Mackay, DP; Griff Marshall, executive producer; Jeff Vibes, producer. Shot on location in Oakland, Calif.
AGENCY
Carol H. Williams Advertising, Oakland.
Ray Clemons, creative director/copywriter; Karen Carlson, producer; Kurt Herr, art director.
STOCK FOOTAGE
ESPN Footage Licensing, New York.
Mike Cocchi, contact.
EDITORIAL
Pomegranit, San Francisco.
Pat Caballero, editor; Julie Morrison, assistant editor; Angela Washington, executive producer.
POST
Pomegranit.
Treena Loria, online editor.
Varitel Modern Videofilm, San Francisco.
Chris Martin, colorist
VISUAL EFFECTS
Radium, San Francisco.
Jonathan Keeton, visual effects artist.
AUDIO POST
Annex Digital, San Francisco.
Patrick Fitzgerald, mixer/engineer.
MUSIC
J. Spencer Productions, Pleasanton, Calif.
Jay McCormick, composer/arranger.
SOUND DESIGN
Annex Digital.
Patrick Fitzgerald, sound designer.
THE SPOT
In "Heroes/Ali" (:30), footage of legendary boxer Muhammad Ali is projected on buildings and streets, as the GMC Yukon XL Denali and Ali are both portrayed as "professional grade."
Spot broke July 15.