CLIENT
W.L. Gore & Associates/Gore-Tex.
PRODUCTION CO.
Fusion Films, Santa Monica.
Pat Solomon, director/DP; Peter Abraham, executive producer; Kristy Kessler, producer. Shot on location in Squamish, Whistler and Vancouver, B.C.
AGENCY
Collaborate, San Francisco.
Robin Raj, creative director/copywriter; Dora Lee, executive producer; Kurt Lighthouse, art director.
EDITORIAL/POST
Pomegranit, San Francisco.
Mitra Tyree, editor; Tim Brooks, assistant editor; Treena Loria, Smoke editor; Angela Washington, executive producer.
Company 3, Santa Monica.
Mike Pethel, colorist.
AUDIO POST
Annex Digital, San Francisco.
Patrick Fitzgerald, mixer/engineer.
THE SPOT
"Comfort Is Where You Find It" (:30) showcases the versatility of Gore-Tex apparel by featuring people outfitted in the clothing while in various outdoor environments.
Spot broke in September.