NYC-based audio postproduction studio Plush is expanding its team, bringing audio and music shop Headroom aboard its roster. The expanded company will operate under the Plush banner. Headroom’s composer/producer Jerry Plotkin will join the team, along with mixer/sound designer Evan Spear and producer Hanna Choi, and will add their slate of clients to Plush’s robust lineup of long-term clients across advertising, television, film, and beyond. With the addition of Headroom’s talent, Plush will continue to bring its audio and video innovation to a rapidly changing industry, working with agencies as well as direct-to-client. In addition to traditional media, for example, Plush is actively producing audio for newly emerged platforms such as VR, including immersive audio for the Broadway show “Charlie and the Chocolate Factory, The New Musical,” an interactive mobile experience for Netflix’s “13 Reasons Why”, and a benefit VR experience for the Cerebral Palsy Foundation. This growth will position Plush to continue to allow the company to increase its services and partner with an expanding list of clients in both new and existing industries.
Noted Plush president/composer Mike Levesque Sr., “Bringing Jerry and his Headroom team under our roof at Plush means that we can amplify our offerings, allowing us to focus on the work and continue to expand our talent and capabilities to better serve our clients.”
Added Plotkin, “Our two organizations hold the same values, including an unwavering commitment to excellence. We couldn’t have found a better fit and we look forward to bringing the best of Headroom to Plush–and the best of Plush to our clients.”
Recent projects out of Plush include a spot for JetBlue, directed by and starring Spike Lee, and a powerful Kesha short film, “I Need a Woman to Love” that features the popstar officiating a wedding as part of the Universal Love project from MGM Resorts, out of McCann NY. Recent projects out of Headroom include audio post for Google, P&G, GE, Clinique, and original compositions for Ford and Pfizer.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More