Plus Company has unveiled the first chapter of its U.S. growth plan, with the addition of Brian Whipple as chair of its board and the acquisition of creative agency Mekanism, which has 200 employees across its NY headquarters and offices in San Francisco, Chicago and Seattle.
Plus Company, established in August 2021, was born with the idea that modern day agency networks need to be built with diversity of talent, culture and technology. “When we first launched Plus Company, we set our sights on fortifying our U.S. scale and capability as our first priority, and today’s announcements are just the first steps in our ambitious plan to build on our momentum,” said Brett Marchand, Plus Company’s CEO.
Whipple, former CEO of Accenture Interactive, has joined Plus Company as an independent board member and board chair to support the company’s continued investment in senior leadership and its commitment to multidisciplinary collaboration and technology.
“With Plus Company, I can see the ambition, intelligence and creativity within one alliance, and these traits reflect my own commitment to authenticity in leadership and the human experience, for clients, their customers, and our global team members. I decided to join as the board chair to work with the great Plus leaders and to continue my small role in the continued evolution of this fascinating market space,” said Whipple who came aboard on June 1, joining the six existing board members.
Meanwhile the Mekanism team is led by co-founder and CEO Jason Harris.
“Mekanism has found the perfect partner. Plus Company wants to lift up our culture, creativity and clients. The vision of bringing creativity and technology together lines up with our ‘Soul & Science’ focus,” said Harris. “We are thrilled to join the talented group at Plus Company in the U.S. in this new interagency model made for the modern era of world-class marketing solutions.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More