CLIENT
Molson Canadian.
PRODUCTION CO.
Plum Productions, Santa Monica.
Eric Saarinen, director/DP; Chuck Sloan, executive producer; Joel Zimmerman, producer; Shelby Sexton, head of production; Sandra Vaughn, production supervisor. Shot on location in Portland and Newport, Ore.; Cornell and LaCrosse, Wash.; Poison Lake, Mont.; and Lake McDonald, Roosville, Waterton National Park, Longview, Wayne, Balzac, Canmore and Jasper National Park, Alberta, Canada.
AGENCY
D’Arcy, St. Louis and Toronto.
Dave Swaine, creative director/copywriter; Michael Smith, creative director/ art director; Carol Vincent, producer.
EDITORIAL
Mad River Post, Santa Monica.
Steve MacCorkle, editor; Chris Donovan, executive producer; Monette Dubin, producer.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Mike Pethel, colorist.
Asylum Visual Effects,
Santa Monica.
Nathan McGuinness, effects supervisor; Phil Brennan, Inferno artist/online editor; Darcie Tang, producer.
AUDIO POST
Mike Recording Services,
West Los Angeles.
Bob Gremore, mixer.
MUSIC
EarthRock Music Group,
Nashville, Tenn.
Tom Woodard, composer/arranger.
THE SPOT
In the :30 "Road Trip," five young people take a ride in a vintage Land Rover, which takes them from the U.S. into Canada. Once they arrive, they relax in a picturesque outdoor spot to enjoy a refreshing Molson Canadian beer.
Spot broke June 9.