CLIENT
Ford Motor Co./Ford Explorer.
PRODUCTION CO.
Plum Productions, Santa Monica.
Eric Saarinen, director/DP; Chuck Sloan and Shelby Sexton, executive producers; Rob McKinney, producer. Shot at Digital Domain, Venice, Calif., and on location in Garrison, Minn.
AGENCY
J. Walter Thompson, Detroit.
Michael Priebe, creative director; Curt Catallo, copywriter; Scott Whaley, art director; Francesca Cohn, producer.
EDITORIAL
Mad River Post, Santa Monica.
Steve MacCorkle, editor; Ann Kirk, producer.
POST/VISUAL EFFECTS
Digital Domain, Venice, Calif.
Leslie Ekker, visual effects supervisor; Alan Faucher, lead model maker; Paul Hettler, producer; Julien Meesters, online editor/Flame artist; Ron Herbst, 3-D digital artist.
Company 3, Santa Monica.
Mike Pethel, colorist.
AUDIO POST
Mike Recording Services,
West Los Angeles.
Bob Gremore, mixer.
MUSIC/SOUND DESIGN
Chris Bell and Company,
West Los Angeles.
Chris Bell, composer/sound designer; Andrea Andrews, executive producer.
THE SPOT
In "Ahoy," a woman drives her Ford Explorer from her driveway to a snow-covered area. Suddenly, a large submarine rises from below the icy surface and a man appears atop the ship. He hops into the Explorer and apologizes to the woman for being late. The :30 ends with the tag, "If you haven’t looked at Ford lately, look again."
Spot broke April 25.