CLIENT
Callaway Golf Company/Callaway Rule 35 Golf Balls.
PRODUCTION CO.
Planet Blue, Santa Monica.
Milt Alvarez, executive producer; George Sanchez, producer; Maury Rosenfeld, visual effects supervisor; Konstantin Promokhov, CGI artist/animator; Matt Welch, Inferno artist/compositor.
AGENCY
Matthews/Mark, San Diego, Calif.
Michael Mark, creative director; Amy Krause, producer; Ben Davis-Duarte, art director; Christian Andersen, copywriter.
AUDIO POST
AudioBanks, Santa Monica.
Chris Winston, mixer.
SOUND DESIGN
Ear to Ear, Santa Monica.
Matthew Schoenfeld, sound designer; Amy Lyngos, producer.
THE SPOT
A Callaway Rule 35 golf ball spins into frame. When it comes to a stop, the ball growls, revealing a mean streak for a wicked game of golf. The :30 "Chew" ends with the tag line, "Hit it. Believe it."
Spot broke in June.