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    Planet Blue Blows Up NextCard

    By SHOOT StaffUpdated:No Comments1583 Views
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    CLIENT

    NextCard.

    PRODUCTION CO.

    Link Entertainment, New York.

    Henning Winkelmann, director; Larry Fong, DP; Ann Egbert, executive producer; Nan Simons, producer. Shot at Hayvenhurst Studios, Van Nuys, Calif., and on location in Van Nuys and Santa Paula, Calif.

    AGENCY

    Arnold Ingalls Moranville,

    San Francisco.

    Rob Ingalls, creative director/copywriter; David Moranville, creative director/art director; Steffny Wallace, executive producer/producer.

    EDITORIAL

    Crazy Horse Editorial,

    Santa Monica.

    Tim Millard, editor.

    POST/visual effects

    Planet Blue, Santa Monica.

    Milt Alvarez, executive producer; George Sanchez, producer; Maury Rosenfeld, visual effects supervisor/artist/digital compositor; Matt Welch, online editor.

    Company 3, Santa Monica.

    Stefan Sonnenfeld, colorist.

    Goldberg Arts, San Francisco.

    David Goldberg, modelmaker.

    AUDIO POST

    RavensWorks, Venice, Calif.

    Robert Feist, mixer.

    MUSIC/sound design

    tomandandy, Santa Monica.

    Michael Benghiat, composer, "Junk Mail"; Sam Retzer, composer, "Mall"; Tim Boland, composer, "Bank"; Billy Steele, sound designer; Tom Hajdu, creative director; John Author, executive producer; Sarah Weeks, assistant producer.

    The spots

    Three :30s—"Mall," "Junk Mail" and "Bank"—show how formerly stolid institutions are a thing of the past thanks to NextCard. In "Mall," the words "Kiss Mall Goodbye" appear spraypainted on the television screen, behind which a rat-infested, abandoned shopping mall is about to be bulldozed. "Junk Mail" shows a woman eyeing a row of mailboxes stuffed and overflowing with useless mail. She gets in her car, throws it into reverse and takes out the mailboxes one by one. "Bank" features an abandoned building which is detonated. All the spots then extol the virtues of NextCard, an internet banking company that offers banking, shopping and credit approval.

    "Mall" and "Junk Mail" began airing Dec. 27; "Bank" aired Jan. 11.

    Category:Top Spot of the Week



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    Wednesday, December 4, 2024

    Cutter Entertainment, a full-service production house, has signed comedy directing duo Andrea & Jenny (Andrea Rosen and Jennifer Morris) for U.S. representation spanning commercials and branded content. This marks their first representation as a directing team.

    Hailing from New York City, Rosen and Morris first crossed paths at the University of Wisconsin-Madison before launching successful careers as comedy actors. With extensive experience on commercial and television sets—including over 150 commercials for major brands like Verizon, Apple, and Xfinity—they bring a wealth of industry insight. Their seamless transition to directing reflects their deep understanding of comedy and storytelling.

    Rosen has built a multifaceted career, writing, producing, acting, and directing numerous award-winning short films and commercials. She has also produced stand-up shows in New York and Los Angeles while serving as the executive producer and star of a comedy documentary series on Nickelodeon for two seasons. Currently, she stars as Lucy, the inept boss, in all seasons of Greg Daniels’ Upload on Amazon.

    Morris is a founding member of the award-winning theater company The Civilians, known for its critically acclaimed productions at venues such as BAM in New York City, Théâtre de la Ville in Paris, the Soho Theatre in London, and The Metropolitan Museum of Art. She recently completed a yearlong directing mentorship with Shondaland in Los Angeles and was honored as Best Female Creator by AMC Networks at Stareable for her web series If I’m Alive Next Week, which Vulture recently named one of the best comedy shorts of 2024.

    As for what drew them to their new roost, Andrea & Jenny noted that they’ve known Hillary... Read More

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