Pink Sparrow, a design and fabrication shop for experiential event marketing, retail environments, art installations and more, has hired architect and designer Cathryn Garcia-Menocal as its new design director.
Garcia-Menocal is the founder of Garcia-Menocal Studio, which specializes in creative production, sculpture and architectural design. She has designed spaces, events and objects for the Cooper Hewitt Smithsonian National Design Museum, the Met Gala, Apple, Hermès and many others.
In her new role, she will lead a team responsible for designing and pitching custom environments to brands and agencies. She reports directly to managing director Anthony Santiago.
In addition to providing strategic vision for Pink Sparrow’s design and production work, Garcia-Menocal will help develop and maintain client relationships with brands and agencies. The designs and concepts are built in Pink Sparrow’s fabrication shops in Brooklyn and Los Angeles.
Earlier Garcia-Menocal was a project director at Supermatic. Prior to that she was an architectural designer at Joeb Moore & Patterns, LLC, where she designed residential projects. As an architect and architecture specialist, she has also worked internationally in countries like Milan and Munich. During the COVID-19 pandemic, she designed a factory that produced 1.24 million pieces of PPE for the NYC Economic Development Corporation.
Garcia-Menocal received her M.Arch from the Yale School of Architecture, where she was a George Nelson Scholar and received the American Institute of Architects Henry Adams Medal. She received her B.F.A. from Washington University in St. Louis, where she was the first student to double major in sculpture and architecture.
She has held teaching fellowships at the Yale University undergraduate department of art history and architecture as well as in the graduate school of architecture.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More