CLIENT
Canon U.S.A./Canon imageRunner.
PRODUCTION CO.
Coppos Films, bicoastal.
Brian Aldrich, director; Tami Reikel, DP; Michael Appel, executive producer; Jamie Haynes, line producer. Shot on location in New York.
AGENCY
DCA Advertising, New York.
Ron Rosen, executive creative director; Paul Morphos, executive producer; Kate Perry, producer; Neal Gomberg, creative director/copywriter; Aaron Frisch, creative director/art director.
EDITORIAL
Bug Editorial, New York.
Mike Coletta, editor; Maurice Abbate, assistant editor.
POST
R!OT Manhattan.
Matt Riley, online editor; Joy Copeland, producer.
Company 3, New York.
Billy Gabor, colorist; Elisha Levin, producer.
Nice Shoes, New York.
Lez Rudge, colorist.
AUDIO POST
Sound Lounge, New York.
Rob Sayers, mixer.
MUSIC
Pink Noise, New York.
Michael Maxwell, creative director/composer; Jon Lissauer, co-composer, "Statue"; Liz and Jim Morgan, co-composers, "Executive Washroom"; David Scance, co-composer, "Cafeteria."
THE SPOTS
Three :30s feature a humorous take on employees who have benefited from making the decision to switch to Canon imageRunner copiers. In "Statue," a woman takes a crowded bus to work while a voiceover points out that she is responsible for cutting costs in her organization. The proud female exits the bus and stands at the foot of a statue in front of her office building; the sculpture is in her likeness. In "Executive Washroom," a man who solved the company’s color imaging needs is rewarded by access to the executive washroom, as co-workers applaud his achievement. And in "Employee Cafeteria," a man—who took care of the organization’s printing demads—eating in the company’s lunchroom gets the royal treatment from a waiter, while his lunchmates look on with envy.
Spots broke Oct. 1.
