CLIENT
AFLAC.
PRODUCTION CO.
Headquarters, bicoastal.
Joe Public, director; Jo Molitoris, DP; Tom Mooney, president; Shelly Townsend, managing director; Scott Flor, executive producer; Cyn Guzman, head of production; Paul Ure, producer. Shot on location in Los Angeles.
AGENCY
The Kaplan Thaler Group,
New York.
Linda Kaplan Thaler, executive creative director; Lisa Bifulco, director of broadcast production; Tom Amico, creative director/art director; Eric David, creative director/copywriter; Cherrie Devereaux, executive producer; Erin Slattery, producer.
EDITORIAL
Red Car, New York.
Jerry Fried, editor; Andrea Richman, executive producer.
POST/VISUAL EFFECTS
Company 3, New York.
Tim Masick, colorist; Luana Ayres, producer.
The Mill, New York.
Wendy Garfinkle, visual effects producer; Dadi Einarsson, visual effects supervisor/3-D artist; Angus Kneale, online editor/Flame artist; Yann Mabille and Aron Hjartson, 3-D artists.
AUDIO POST
The Anx, New York.
Carl Mandelbaum, mixer.
MUSIC
Pink Noise, New York.
Michael Maxwell, creative director/composer; Keith Foley, composer; Steve Shirk, executive producer.
SOUND DESIGN
ripe sound, San Rafael, Calif.
Andy Newell, sound designer.
THE SPOT
In "Supermarket" (:30), Chevy Chase is shown shopping for groceries. As he picks out an orange, the entire pile of fruit rolls to the ground. Two ladies notice him and say, "It’s the guy who falls." After Chase explains that he doesn’t do that anymore because "It’s not like I got that insurance," he somehow causes the shelves of items to begin toppling over, causing a domino-like effect throughout the store. The duck pops up in various places—in front of a cereal box and on the checkout belt—to shout out his usual "AFLAC!"
Spot broke in May.