CLIENT
Wyeth Consumer Healthcare/ Dimetapp Cold & Allergy Elixir.
PRODUCTION CO.
Emerald Films, New York.
Wayne Craig, director; Dylan Macleod, DP; Sarah Schussel, executive producer; Gina Cascino, line producer. Shot on location in New York.
AGENCY
McCann-Erickson, New York.
John Pearson, creative director; Hugh Herbert Burns, executive producer; David Krulick, copywriter; Christine Uva, art director.
EDITORIAL
Rhinoceros Editorial, New York.
Stu Eisenberg, editor; Jen Berman, assistant editor; Rachelle Murway, editorial producer.
POST/VISUAL EFFECTS
Rhinoceros Post, New York.
Jimmy Drakoulias, online editor; Niklaus Schlumpf, Inferno artist.
Company 3, New York.
Victor Mulholland, colorist; Elisha Levin, producer.
AUDIO POST
Servi Digital, New York.
Bobby Elder, mixer.
MUSIC/SOUND DESIGN
Pink Noise, New York.
Michael Maxwell, creative director/composer; David Scance, composer; Brian Klumpp, sound designer; Steve Shirk, executive producer.
THE SPOT
In "Stockboy," (:30) a store employee stacks boxes of Dimetapp Cold & Allergy Elixir. Suddenly an announcement about the product is heard over the loudspeaker, causing the moms to stampede to the stack of Dimetapps. After they leave, the stockboy is shown on the floor, his stack long gone.
Spot broke in September.