CLIENT
Talbots.
PRODUCTION CO.
Gartner, Santa Monica.
James Gartner, director; Jack Donnelly, DP; Rich Carter, executive producer; Roger Petrusson, producer. Shot on location in New York.
AGENCY
Arnold Worldwide, Boston.
Ron Lawner, chairman/chief creative officer; Wendy Beckett, associate creative director/art director; Annie Finnegan, associate creative director/copywriter; Jay Williams, managing partner/group creative director; Mary Webb, creative director; Deirdre Hazelton, producer.
EDITORIAL
Jump, New York.
Michael Saia, editor; Antoine Mills, assistant editor; Dee Tagert, executive producer; Brandon Lynch, producer.
POST
Manic, New York.
Mike Stolz, online editor.
Company 3, New York.
Tim Masick, colorist; Luana Ayres, producer.
AUDIO POST
Jump.
Keith Reynaud, mixer. (He recently moved over to Sound Lounge, New York.)
MUSIC
Pink Noise, New York.
Michael Maxwell, creative director/composer; Hayes Greenfield, composer; Steve Shirk, executive producer.
SOUND DESIGN
Jump.
Keith Reynaud, sound designer.
THE SPOT
In "Lost," a couple asks a building doorman for directions to the library. Noticing this, a stylishly-dressed woman volunteers to accompany the duo to the destination, stating that she’s headed that way. She gives the couple a walking tour of the city along the way, and drops them off at the library. The spot then cuts to the woman getting out of a cab, as the same doorman asks, "Enjoy the walk?" The voiceover states, "You’re a classic." The :30 ends with the Talbots logo and the tag, "It’s a classic."
Spot broke in September.