CLIENT
Morgan Stanley.
PRODUCTION CO.
Gartner, bicoastal.
James Gartner, director; Paul Cameron, DP; Rich Carter, executive producer; Roger Petrusson, line producer. "Paris" was shot on location in Paris, and "Juilliard" was shot on location in New York.
AGENCY
Leo Burnett USA, Chicago.
Bob Acres, creative director/art director; Gary Doyle, copywriter; Bob Carney, producer.
EDITORIAL
Jump, New York.
Michael Saia, editor; Brandon Lynch, David Bryen and Zana Sfir, assistant editors; Dee Tagert, executive producer.
POST
Manic, New York.
Michael Stolz, online editor.
R!OT Manhattan, New York.
Eli Friedman, colorist.
AUDIO POST
Sound Lounge, New York.
Peter Holcomb, mixer.
MUSIC
Pink Noise, New York.
Irwin Fisch, composer/arranger, Michael Maxwell, composer/arranger/creative director; Steve Shirk, executive producer.
SOUND DESIGN
Jump.
Keith Reynaud, sound designer.
THE SPOTS
Two :30s feature portraits of Morgan Stanley financial advisors who realize the dreams of their clients. "Paris" tells the story of a man who retires in the City of Light, while "Juilliard" shows a young woman who attends that music school. Both commercials end with the tagline, "One client at a time."
Spots broke in April.