McCann NY has appointed Pierre Lipton to serve as a global executive creative director. Lipton joins McCann from 360i where he served as chief creative officer. The hiring of Lipton follows McCann NY’s recent expansion of responsibilities on the Verizon business.
Lipton has more than a decade of experience developing award-winning campaigns, securing new business wins and reimagining the agency model. At 360i, Lipton played a key role in connecting the tech and creative departments, helping to spearhead the agency’s Innovation Group and establishing its XD capabilities. Before that, he was chief creative officer and founding partner of M&C Saatchi New York, which he joined as employee #2 and helped design from the ground up. He has also held positions at BBDO, Fallon and TBWA, where he helped launch the “In an Absolut World” campaign for Absolut Vodka.
At McCann Lipton will work closely with North American chief creative officer Eric Silver and McCann NY co-chief creative officers Sean Bryan and Tom Murphy.
The appointment of Lipton comes at a time of significant creative recognition and business growth for McCann NY which was named most effective agency by the 2017 North American Effie Awards, rising 12 spots from 2016. The latest honor follows being named Agency of the Year at the One Show; Agency of the Year and Digital Agency of the Year at the ADC Annual Awards; and Agency of the Year at the International ANDY Awards. McCann NY was also SHOOT’s Agency of the Year in 2016. The New York shop also recently expanded its relationship with MGM International Resorts, adding MGM’s regional resorts and casinos to its roster.
“I’ve watched McCann’s success for a while now; they’ve made me jealous over and over again,” said Lipton. “Their ability to do their best work for their biggest clients is incredible. I can’t wait to start.”
Rob Reilly, McCann Worldgroup’s global creative chairman, commented, “I have been a fan of Pierre for a long time. He has a history of doing great work across all mediums. He doesn’t shy away from the big challenges. And he is a great guy. That goes a long way here.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More