Formerly of Wieden+Kennedy, Amsterdam
180LA has hired Pierre Janneau as creative director. The France native joins the Santa Monica-based agency by way of Wieden+Kennedy Amsterdam, where he served as group creative director for Nike, Electronic Arts (EA), ESPN, and General Electric (GE Middle East).
Janneau created global campaigns three consecutive years for FIFA at EA and launched Nike's "Just Do It" campaign in Turkey and Russia. Prior to his promotion to group creative director, Janneau served as creative director and art director at W+K, where he launched the multi-award winning "Coke Side of Life" and Nike Football's "Make the Difference."
This is Janneau’s first time working in the U.S., where he will oversee the adidas account.
180 is an international creative agency with offices in Amsterdam and Los Angeles. A part of Omnicom Group Inc., 180 employs 200 people from over 30 countries. 180’s client roster includes adidas International, Asics, Boost Mobile, DHL, Ketel One Vodka, Mitsubishi Motors North America, PlayStation, Qatar Airways, Pepsi, Sony Consumer Electronics USA, Sony Corporation, and Western Union.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More