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    Picture Mill Forms PXM

    By SHOOT StaffUpdated:No Comments1345 Views

    Creative Division Created To Help Garner Spot Work

    HOLLYWOOD --

    Picture Mill, a Hollywood-based house best known for main title, prologue and motion graphics work for feature films and TV programs, has launched PXM, a creative division looking to help the company more meaningfully diversify into commercials. .

    PXM recently wrapped its first spot job, designing the new Ford F150 truck logo for J. Walter Thompson, Detroit, that airs during NFL telecasts. Picture Mill artisans are available via PXM to take on ad assignments. Picture Mill staffers forming the core PXM team include executive producer Ty Van Huisen, creative director William Lebeda and exec director Rick Probst.

    PXM has secured two-thirds of its spot sales force in the U.S., signing independent rep firms Finn/Saxon Represents to handle the West Coast, and Nikki Weiss & Co. to cover the Midwest. Van Huisen is currently looking for East Coast representation.

    Picture Mill’s credits include feature film title sequences for The Grudge, The Village, Panic Room, I-Robot and The Day After Tomorrow. The company also turned out the opening and closing sequences for Steven Spielberg’s War of the Worlds. Additionally, Picture Mill has created trailers to promote such movies as Pirates of the Carribean and Spiderman.

    Picture Mill is no stranger to the TV ad arena, having worked in the past on spots for Ford, Burger King, L’oreal and Nextel, among others. But until now, the studio didn’t make a concerted effort to build its commercialmaking business. “Picture Mill was under represented in the commercial market, but PXM will change that,” said Van Huisen

    Category:News



    Robert Eggers and Willem Dafoe Reunite For “Nosferatu”

    Tuesday, December 24, 2024

    When Willem Dafoe enjoys working with a filmmaker, he'll often jump at the chance to do it again.

    The list of directors with whom the 69-year-old has worked with more than once is extensive, including Wes Anderson,Yorgos Lanthimos,Paul Schrader,Lars von Trier and, now for a third time, Robert Eggers. "If it's good, you come back," Dafoe said plainly.

    The pair spoke about Eggers' adaptation of "Nosferatu" that hits theaters Wednesday, some of the challenges they faced making "The Lighthouse" — their first project together released in 2019 — and the unique relationship that exists between actors and directors.

    The interview has been edited for clarity and brevity.

    Q: Willem, I read that you called Robert after you saw "The Witch." What did you say?

    DAFOE: I want to meet you and I want to know who this filmmaker is.

    Q: What is it about him that keeps bringing you back?

    DAFOE: Well, if it's good, you come back. When I saw "The Witch," I thought, "Wow, this is a film about a period that I'm not particularly knowledgeable about, but I enter it so easily. This is relevant. It's rooted. It's my story. I'm with these people."

    That's quite an incredible trick because a lot of period films, they're always pointing to themselves. They're always sending messages. They're always showing. This had a kind of energy and the kind of physicality and sensuality that I thought, "Who does this? I gotta see this guy." And then I had a wonderful experience in "The Lighthouse" and I played a part that was really fun in "The Northman." So, when he wants to do this passion project and offers me this beautiful role of Professor Von Franz, I say,... Read More

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