Industry veterans Phyllis Koenig and Steve Wi have launched Hollywood-based production company R A U C O U S Content. Koenig and Wi had previously been at Über Content as, respectively, co-founder/exec producer and sr. EP/managing director.
The R A U C O U S roster of directors includes Ben Callner, Ryan Ebner, Keith Ehrlich, Adam Gunser, Chris Hooper, Paul Iannacchino, Rachel McDonald, Matt Shakman and Daniel Strange. The production house’s endeavors will include high-end spots and longer format films.
R A U C O U S is represented by Lisa Houck of Salon Reps on the West Coast, Katy Richter and Heather Guillen of The Standard Society in the Midwest, and Jared Shapiro of Moustache on the East Coast.
Koenig and Wi bring to their new venture a track record of collaboration with leading ad agencies including Wieden+Kennedy, Deutsch, Droga5, The Martin Agency, BBDO, 72andSunny, and Periera & O’Dell.
“At R A U C O U S, we’re building a culture where our directors are encouraged to be collaborative with one another,” said Koenig. “My focus is on the fusion of idea and execution in content, with the goal always of being more entertaining, more thoughtful and relevant, and ultimately more compassionate in our larger views.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More