Director Andy Mahr has joined the roster of Dallas-based production company Motion Content, Inc. Mahr made his initial mark in advertising as an art director and creative director on accounts including Hummer, Discovery Channel, American Airlines, Texas Tourism, Bell Helicopter and Nationwide Insurance.
After years of creating campaigns for advertising agencies including, Pyro, The Richards Group, and TM Advertising, Mahr successfully made the transition from art director to a career in photography. His photography credits include work for Nike, RAM Trucks, United States Marine Corps, Toyota, California Tourism, and Chick-fil-A. His work has been continually recognized in Communication Arts, and he was named one of Archive Magazine's 200 Best Ad Photographers Worldwide in 2012, 2014 and 2015.
In 2013 Mahr was among those whose work was featured in The Richards Group’s lauded Super Bowl commercial, “Farmer,” for RAM Trucks. Imagery in the two-minute Super Bowl spot also came from such notables as William Albert Allard of National Geographic fame and noted documentary photographer Kurt Markus. The ad tapped into the “So God Made a Farmer” speech made by famed radio broadcaster Paul Harvey in 1978 at the National Future Farmers of America Convention. The eloquent remarks became even more poetic and lyrical when accompanied by images capturing U.S. farm life for the Ram Trucks’ Big Game spot.
Mahr now aims to bring his dramatic visual sensibility and gift for capturing the genuineness of real people to the moving picture. At Motion Content, he joins executive producer Diana Payer, and a talent pool that includes directing team Peter & Annie, and Brooklyn-based Todd Broder.
Payer said of adding Mahr to the Motion Content roster, “Andy’s work has a truthfulness to it that is just incredibly powerful. I’ve long been a fan of his photography, and am looking forward to working alongside Andy as he brings that talent to the motion side.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More