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    Phoenix Enters HP’s Media Center

    By SHOOT StaffUpdated:No Comments1349 Views
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    CLIENT

    Hewlett-Packard Co./HP Media Center PC.

    PRODUCTION CO.

    hungry man, bicoastal/

    international.

    David Shane, director; Jo Wilems, DP; Stephen Orent, executive producer/N.Y.; Dan Duffy, executive producer/L.A; John Davison, line producer. Shot at Hollywood Center Studios and on location in Arcadia, Calif.

    AGENCY

    Publicis & Hal Riney,

    San Francisco.

    Greg Ketchum and Dennis Lim, creative directors; Sam Walsh, head of production; Jennifer Petrucelli, producer; Patrick Condo, copywriter; Jerry Underwood, art director.

    EDITORIAL

    Phoenix Editorial, San Francisco.

    Bob Frisk, editor; Molly Conway, assistant editor; Jonathan Hinman, producer.

    POST/VISUAL EFFECTS

    Phoenix Editorial.

    John Crossley, online editor; Matt Silverman, visual effects artist/compositor.

    R!OT, Santa Monica.

    Bob Festa, colorist.

    AUDIO POST

    POP Sound, Santa Monica.

    Stephen Dickson, mixer.

    MUSIC

    The Flaming Lips.

    Wayne Coyne, composer/arranger.

    SOUND DESIGN

    Phoenix Editorial.

    Bob Frisk, sound designer.

    THE SPOT

    "Green Room" (:60) features a waiting room of people—celebrities, icons and regular folk—to convey the idea that the HP Media Center PC is a multimedia entertainment center where TV, photos, music and videos are all available in one package. As Abe Vigoda, Randy Johnson, Rachel Hunter, Penn & Teller and Abe Lincoln all chitchat in pairings, the stage door suddenly opens and the Flaming Lips are told that they are next. The scene then transitions to the real world, where a man sits in his living room, remote control in hand, clicking through the menu options on his HP Media Center PC. He finally settles on a Flaming Lips music clip, which fills the screen. The ad ends with the tagline, "Invent."

    Spot broke Nov. 25.

    Category:ScreenWork



    AICP’s Matt Miller Looks To Build Support For Production In L.A. After Devastating Wildfires

    Friday, January 17, 2025

    Editor’s note: AICP president and CEO Matt Miller issued the following statement addressing the wildfires in Los Angeles and how the industry can help this key production market--a hub of major resources essential to the health of the overall commercialmaking industry:

    Who Needs Los Angeles? We Do.
    By Matt Miller, AICP president and CEO

    One doesn’t have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent.

    But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather.

    The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the L.A. area for other opportunities, unless there are enough job opportunities to sustain a solid living.

    Now is the time when we ALL must support and bolster this community.

    Production is needed in L.A., now!

    Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the... Read More

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