CLIENT
AT&T Broadband.
PRODUCTION CO.
Phoenix Effects & Design, San Francisco.
Matt Silverman, director; Lisa Hinman, executive producer; Jonathan Hinman, producer.
AGENCY
Hoffman/Lewis, San Francisco.
Sharon Krinsky, creative director; Scott Leeper, associate creative director/copywriter; Patti Dudgeon Bott, executive producer/producer; James Cabral, art director.
VISUAL EFFECTS
Phoenix Effects & Design.
Matt Silverman, effects director/compositor; Jason Ett, compositor/graphic designer; Mike McCormick and Rob Taylor, 3-D animators.
AUDIO POST
One Union Recording Studios,
San Francisco.
Eric Eckstein, mixer.
MUSIC
ripe sound, San Rafael, Calif.
Andy Newell, lead composer; David Earl, assistant composer.
SOUND DESIGN
Dave Janusko, San Francisco.
Dave Janusko, sound designer.
THE SPOTS
"Extended" (:30) features a blue cable which goes into a series of frenzied swirls and spirals, weaving in and out of the title displays, and streaming across the screen like a literal "live wire." In the :30 "Morph," the cable is transformed into a soundwave, a video game shooter, a camera and a tornado to represent AT&T’s speed when downloading MP3s, games and photo-quality images.
"Extended" broke Sept. 2, and "Morph" began airing Sept. 30.