By Mae Anderson, Business Writer
NEW YORK (AP) --Procter & Gamble is canceling an on-field breast cancer awareness promotion it had been planning with the National Football League, the latest sponsor to respond to the NFL's growing problems.
The consumer products maker is the latest major sponsor, following PepsiCo and Anheuser-Busch, to show concern over the NFL's handling of domestic abuse allegations against several players. The move came as NFL commissioner Roger Goodell held a press conference to say that the NFL needs to change its policies and will implement new personal conduct policies sometime before the Super Bowl early next year.
"I made a mistake. I'm not satisfied by the process that we went through. I'm not satisfied with the conclusions," he said during the conference.
Women make up 35 percent of the average audience of 17.4 million during a regular season NFL game, and the NFL has made it a point to reach out to women in recent years.
The league has made Breast Cancer Awareness month in October a particular focus. Part of its NFL Pink "Crucial Catch" campaign, in partnership with the American Cancer Society, features players, coaches and referees wearing pink game apparel, on-field pink ribbon stencils, special game balls and pink coins.
P&G's Crest brand had been working on a program with players from each of the NFL's 32 teams to wear pink mouthguards and participate in other activities.
But on Friday the Cincinnati-based company said Crest would no longer be part of on-field activities and joined the chorus of sponsors voicing disapproval of the NFL's actions. It remains a sponsor but said it will "determine future actions as needed."
"The brand has decided to cancel on-field activation with NFL teams," said spokesman Paul Fox in a statement. "Domestic violence is completely unacceptable and we have strongly urged the NFL to take swift and decisive action to address this issue… Our decision to cancel this on field activity was related to this ongoing issue."
The company will still donate $100,000 to the American Cancer society as planned and said breast-cancer awareness is a "critically important program to support women and their health."
The NFL said that the sixth year of the "Crucial Catch" program will proceed.
"We understand the ways the last week have impacted our partners, including Crest," the NFL said in a statement. "Players will still have the option to wear pink gear, including mouthguards, as planned, this year."
The league and its teams are under fire over their handling of several players with domestic violence allegations against them. An investigation has been launched into whether commissioner Roger Goodell knew about or saw a video of Baltimore Ravens player Ray Rice hitting his then-fiancee earlier than he said.
Most major sponsors have voiced disapproval, with Budweiser beer maker Anheuser-Busch saying it is "increasingly concerned" about the situation.
On Thursday PepsiCo CEO Indra Nooyi made a double-edged statement on the NFL's problems handling domestic violence, calling some players' behavior "repugnant" while also noting that she believes Commissioner Roger Goodell is "a man of integrity."
During Friday's conference Goodell added that the company has been in contact with its sponsors and understands their recent criticism.
"They're not looking for talk. They want to see action," he said.
Manish Tripathi, assistant marketing professor at Emory University, said it's not yet clear whether P&G's move will be an isolated incident or open the floodgates for others.
"You're talking now about a specific promotion or campaign geared toward women," he said. "Anything that is negatively associated with NFL right now gets exacerbated with a campaign like that."
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AP Writer Dan Sewell in Cincinnati contributed to report.
After 20 Years of Acting, Megan Park Finds Her Groove In The Director’s Chair On “My Old Ass”
Megan Park feels a little bad that her movie is making so many people cry. It's not just a single tear either — more like full body sobs.
She didn't set out to make a tearjerker with "My Old Ass," now streaming on Prime Video. She just wanted to tell a story about a young woman in conversation with her older self. The film is quite funny (the dialogue between 18-year-old and almost 40-year-old Elliott happens because of a mushroom trip that includes a Justin Bieber cover), but it packs an emotional punch, too.
Writing, Park said, is often her way of working through things. When she put pen to paper on "My Old Ass," she was a new mom and staying in her childhood bedroom during the pandemic. One night, she and her whole nuclear family slept under the same roof. She didn't know it then, but it would be the last time, and she started wondering what it would be like to have known that.
In the film, older Elliott ( Aubrey Plaza ) advises younger Elliott ( Maisy Stella ) to not be so eager to leave her provincial town, her younger brothers and her parents and to slow down and appreciate things as they are. She also tells her to stay away from a guy named Chad who she meets the next day and discovers that, unfortunately, he's quite cute.
At 38, Park is just getting started as a filmmaker. Her first, "The Fallout," in which Jenna Ortega plays a teen in the aftermath of a school shooting, had one of those pandemic releases that didn't even feel real. But it did get the attention of Margot Robbie 's production company LuckyChap Entertainment, who reached out to Park to see what other ideas she had brewing.
"They were very instrumental in encouraging me to go with it," Park said. "They're just really even-keeled, good people, which makes... Read More