By Mae Anderson, Business Writer
NEW YORK (AP) --Procter & Gamble is canceling an on-field breast cancer awareness promotion it had been planning with the National Football League, the latest sponsor to respond to the NFL's growing problems.
The consumer products maker is the latest major sponsor, following PepsiCo and Anheuser-Busch, to show concern over the NFL's handling of domestic abuse allegations against several players. The move came as NFL commissioner Roger Goodell held a press conference to say that the NFL needs to change its policies and will implement new personal conduct policies sometime before the Super Bowl early next year.
"I made a mistake. I'm not satisfied by the process that we went through. I'm not satisfied with the conclusions," he said during the conference.
Women make up 35 percent of the average audience of 17.4 million during a regular season NFL game, and the NFL has made it a point to reach out to women in recent years.
The league has made Breast Cancer Awareness month in October a particular focus. Part of its NFL Pink "Crucial Catch" campaign, in partnership with the American Cancer Society, features players, coaches and referees wearing pink game apparel, on-field pink ribbon stencils, special game balls and pink coins.
P&G's Crest brand had been working on a program with players from each of the NFL's 32 teams to wear pink mouthguards and participate in other activities.
But on Friday the Cincinnati-based company said Crest would no longer be part of on-field activities and joined the chorus of sponsors voicing disapproval of the NFL's actions. It remains a sponsor but said it will "determine future actions as needed."
"The brand has decided to cancel on-field activation with NFL teams," said spokesman Paul Fox in a statement. "Domestic violence is completely unacceptable and we have strongly urged the NFL to take swift and decisive action to address this issue… Our decision to cancel this on field activity was related to this ongoing issue."
The company will still donate $100,000 to the American Cancer society as planned and said breast-cancer awareness is a "critically important program to support women and their health."
The NFL said that the sixth year of the "Crucial Catch" program will proceed.
"We understand the ways the last week have impacted our partners, including Crest," the NFL said in a statement. "Players will still have the option to wear pink gear, including mouthguards, as planned, this year."
The league and its teams are under fire over their handling of several players with domestic violence allegations against them. An investigation has been launched into whether commissioner Roger Goodell knew about or saw a video of Baltimore Ravens player Ray Rice hitting his then-fiancee earlier than he said.
Most major sponsors have voiced disapproval, with Budweiser beer maker Anheuser-Busch saying it is "increasingly concerned" about the situation.
On Thursday PepsiCo CEO Indra Nooyi made a double-edged statement on the NFL's problems handling domestic violence, calling some players' behavior "repugnant" while also noting that she believes Commissioner Roger Goodell is "a man of integrity."
During Friday's conference Goodell added that the company has been in contact with its sponsors and understands their recent criticism.
"They're not looking for talk. They want to see action," he said.
Manish Tripathi, assistant marketing professor at Emory University, said it's not yet clear whether P&G's move will be an isolated incident or open the floodgates for others.
"You're talking now about a specific promotion or campaign geared toward women," he said. "Anything that is negatively associated with NFL right now gets exacerbated with a campaign like that."
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AP Writer Dan Sewell in Cincinnati contributed to report.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More