Peter Nicholson has joined JWT New York as chief creative officer. He will be responsible for driving the creative vision and future growth of JWT’s flagship office, reporting to David Eastman, CEO of JWT North America.
A former JWT executive creative director, Nicholson returns to JWT from Redscout, where he held the title of chief creative officer.
Nicholson joined 50-person Redscout to help move the marketing strategy and design-focused shop toward a more full-service creative offering, focused on consumer-oriented executions. During his time at Redscout, he worked on Activision, Diageo, Kate Spade, PepsiCo and Samsung.
Prior to Redscout, Nicholson was chief creative officer at Deutsch New York where he pitched and won more than $200 million in new business, garnering the USAA and PNC Bank accounts. He steered the re-positioning of Tylenol, which resulted in the “Feel Better” campaign, which had a hand in the first significant share gain for the brand in over five years. And, he oversaw the creative direction for the “Embrace change” IKEA campaign tied to the Obama presidential election.
During his earlier tenure as exec creative director at JWT from 2005-’07, Nicholson was instrumental in pitching and winning new business and developed award-winning integrated campaigns for Cadbury, Diageo, JetBlue and Rolex.
Throughout his career, Nicholson has worked on a wide range of global and Fortune 500 businesses and has garnered numerous industry awards, including Clios, Cannes Lions, One Show Pencils, D&AD, Communication Arts, and Effies.
Nicholson’s career also includes posts at such shops as Publicis, New York, and Goodby, Silverstein & Partners, San Francisco.
Trump Asks Supreme Court To Delay TikTok Ban
President-elect Donald Trump asked the Supreme Court on Friday to pause the potential TikTok ban from going into effect until his administration can pursue a "political resolution" to the issue.
The request came as TikTok and the Biden administration filed opposing briefs to the court, in which the company argued the court should strike down a law that could ban the platform by Jan. 19 while the government emphasized its position that the statute is needed to eliminate a national security risk.
"President Trump takes no position on the underlying merits of this dispute. Instead, he respectfully requests that the Court consider staying the Act's deadline for divestment of January 19, 2025, while it considers the merits of this case," said Trump's amicus brief, which supported neither party in the case and was written by D. John Sauer, Trump's choice for solicitor general.
The argument submitted to the court is the latest example of Trump inserting himself in national issues before he takes office. The Republican president-elect has already begun negotiating with other countries over his plans to impose tariffs, and he intervened earlier this month in a plan to fund the federal government, calling for a bipartisan plan to be rejected and sending Republicans back to the negotiating table.
He has been holding meetings with foreign leaders and business officials at his Mar-a-Lago club in Florida while he assembles his administration, including a meeting last week with TikTok CEO Shou Chew.
Trump has reversed his position on the popular app, having tried to ban it during his first term in office over national security concerns. He joined the TikTok during his 2024 presidential campaign and his team used it to connect with younger... Read More