Peter Nicholson has joined JWT New York as chief creative officer. He will be responsible for driving the creative vision and future growth of JWT’s flagship office, reporting to David Eastman, CEO of JWT North America.
A former JWT executive creative director, Nicholson returns to JWT from Redscout, where he held the title of chief creative officer.
Nicholson joined 50-person Redscout to help move the marketing strategy and design-focused shop toward a more full-service creative offering, focused on consumer-oriented executions. During his time at Redscout, he worked on Activision, Diageo, Kate Spade, PepsiCo and Samsung.
Prior to Redscout, Nicholson was chief creative officer at Deutsch New York where he pitched and won more than $200 million in new business, garnering the USAA and PNC Bank accounts. He steered the re-positioning of Tylenol, which resulted in the “Feel Better” campaign, which had a hand in the first significant share gain for the brand in over five years. And, he oversaw the creative direction for the “Embrace change” IKEA campaign tied to the Obama presidential election.
During his earlier tenure as exec creative director at JWT from 2005-’07, Nicholson was instrumental in pitching and winning new business and developed award-winning integrated campaigns for Cadbury, Diageo, JetBlue and Rolex.
Throughout his career, Nicholson has worked on a wide range of global and Fortune 500 businesses and has garnered numerous industry awards, including Clios, Cannes Lions, One Show Pencils, D&AD, Communication Arts, and Effies.
Nicholson’s career also includes posts at such shops as Publicis, New York, and Goodby, Silverstein & Partners, San Francisco.
Ron Cicero and Bo Clancey Launch Production House 34North
Executive producers Ron Cicero and Bo Clancey have teamed to launch 34North. The shop opens with a roster which includes accomplished directors Jan Wentz, Ben Nakamura Whitehouse, David Edwards and Mario Feil, as well as such up-and-coming filmmakers as Glenn Stewart and Chris Fowles. Nakamura Whitehouse, Edwards, Feil and Fowles come over from CoMPANY Films, the production company for which Cicero served as an EP for the past nearly five years. Director Wentz had most recently been with production house Skunk while Stewart now gains his first U.S. representation. EP Clancey was freelance producing prior to the formation of 34North. He and Cicero have known each other for some 25 years, recently reconnecting on a job directed by Fowles. Cicero said that he and Clancey “want to keep a highly focused roster where talent management can be one on one--where we all share in the directors’ success together.” Clancey also brings an agency pedigree to the new venture. “I started at Campbell Ewald in accounts, no less,” said Clancey. “I saw firsthand how much work agencies put in before we even see a script. You have to respect that investment. These agency experiences really shaped my approach to production--it’s about empathy, listening between the lines, and ultimately making the process seamless.” 34North represents a meeting point--both literally and creatively. Named after the latitude of Malibu, Calif., where the idea for the company was born, it also embraces the power of storytelling. “34North118West was the first GPS-enabled narrative,” Cicero explained. “That blend of art and technology, to captivate an audience, mirrors what we do here--create compelling work, with talented people, harnessing state-of-the-art... Read More