Peter Nicholson has joined JWT New York as chief creative officer. He will be responsible for driving the creative vision and future growth of JWT’s flagship office, reporting to David Eastman, CEO of JWT North America.
A former JWT executive creative director, Nicholson returns to JWT from Redscout, where he held the title of chief creative officer.
Nicholson joined 50-person Redscout to help move the marketing strategy and design-focused shop toward a more full-service creative offering, focused on consumer-oriented executions. During his time at Redscout, he worked on Activision, Diageo, Kate Spade, PepsiCo and Samsung.
Prior to Redscout, Nicholson was chief creative officer at Deutsch New York where he pitched and won more than $200 million in new business, garnering the USAA and PNC Bank accounts. He steered the re-positioning of Tylenol, which resulted in the “Feel Better” campaign, which had a hand in the first significant share gain for the brand in over five years. And, he oversaw the creative direction for the “Embrace change” IKEA campaign tied to the Obama presidential election.
During his earlier tenure as exec creative director at JWT from 2005-’07, Nicholson was instrumental in pitching and winning new business and developed award-winning integrated campaigns for Cadbury, Diageo, JetBlue and Rolex.
Throughout his career, Nicholson has worked on a wide range of global and Fortune 500 businesses and has garnered numerous industry awards, including Clios, Cannes Lions, One Show Pencils, D&AD, Communication Arts, and Effies.
Nicholson’s career also includes posts at such shops as Publicis, New York, and Goodby, Silverstein & Partners, San Francisco.
Utah Leaders and Locals Rally To Keep Sundance Film Festival In The State
With the 2025 Sundance Film Festival underway, Utah leaders, locals and longtime attendees are making a final push — one that could include paying millions of dollars — to keep the world-renowned film festival as its directors consider uprooting.
Thousands of festivalgoers affixed bright yellow stickers to their winter coats that read "Keep Sundance in Utah" in a last-ditch effort to convince festival leadership and state officials to keep it in Park City, its home of 41 years.
Gov. Spencer Cox said previously that Utah would not throw as much money at the festival as other states hoping to lure it away. Now his office is urging the Legislature to carve out $3 million for Sundance in the state budget, weeks before the independent film festival is expected to pick a home for the next decade.
It could retain a small presence in picturesque Park City and center itself in nearby Salt Lake City, or move to another finalist — Cincinnati, Ohio, or Boulder, Colorado — beginning in 2027.
"Sundance is Utah, and Utah is Sundance. You can't really separate those two," Cox said. "This is your home, and we desperately hope it will be your home forever."
Last year's festival generated about $132 million for the state of Utah, according to Sundance's 2024 economic impact report.
Festival Director Eugene Hernandez told reporters last week that they had not made a final decision. An announcement is expected this year by early spring.
Colorado is trying to further sweeten its offer. The state is considering legislation giving up to $34 million in tax incentives to film festivals like Sundance through 2036 — on top of the $1.5 million in funds already approved to lure the Utah festival to its neighboring... Read More