Peter Nicholson has joined JWT New York as chief creative officer. He will be responsible for driving the creative vision and future growth of JWT’s flagship office, reporting to David Eastman, CEO of JWT North America.
A former JWT executive creative director, Nicholson returns to JWT from Redscout, where he held the title of chief creative officer.
Nicholson joined 50-person Redscout to help move the marketing strategy and design-focused shop toward a more full-service creative offering, focused on consumer-oriented executions. During his time at Redscout, he worked on Activision, Diageo, Kate Spade, PepsiCo and Samsung.
Prior to Redscout, Nicholson was chief creative officer at Deutsch New York where he pitched and won more than $200 million in new business, garnering the USAA and PNC Bank accounts. He steered the re-positioning of Tylenol, which resulted in the “Feel Better” campaign, which had a hand in the first significant share gain for the brand in over five years. And, he oversaw the creative direction for the “Embrace change” IKEA campaign tied to the Obama presidential election.
During his earlier tenure as exec creative director at JWT from 2005-’07, Nicholson was instrumental in pitching and winning new business and developed award-winning integrated campaigns for Cadbury, Diageo, JetBlue and Rolex.
Throughout his career, Nicholson has worked on a wide range of global and Fortune 500 businesses and has garnered numerous industry awards, including Clios, Cannes Lions, One Show Pencils, D&AD, Communication Arts, and Effies.
Nicholson’s career also includes posts at such shops as Publicis, New York, and Goodby, Silverstein & Partners, San Francisco.
Martin Scorsese On “The Saints,” Faith In Filmmaking and His Next Movie
When Martin Scorsese was a child growing up in New York's Little Italy, he would gaze up at the figures he saw around St. Patrick's Old Cathedral. "Who are these people? What is a saint?" Scorsese recalls. "The minute I walk out the door of the cathedral and I don't see any saints. I saw people trying to behave well within a world that was very primal and oppressed by organized crime. As a child, you wonder about the saints: Are they human?" For decades, Scorsese has pondered a project dedicated to the saints. Now, he's finally realized it in "Martin Scorsese Presents: The Saints," an eight-part docudrama series debuting Sunday on Fox Nation, the streaming service from Fox News Media. The one-hour episodes, written by Kent Jones and directed by Elizabeth Chomko, each chronicle a saint: Joan of Arc, Francis of Assisi, John the Baptist, Thomas Becket, Mary Magdalene, Moses the Black, Sebastian and Maximillian Kolbe. Joan of Arc kicks off the series on Sunday, with three weekly installments to follow; the last four will stream closer to Easter next year. In naturalistic reenactments followed by brief Scorsese-led discussions with experts, "The Saints" emphasizes that, yes, the saints were very human. They were flawed, imperfect people, which, to Scorsese, only heightens their great sacrifices and gestures of compassion. The Polish priest Kolbe, for example, helped spread antisemitism before, during WWII, sheltering Jews and, ultimately, volunteering to die in the place of a man who had been condemned at Auschwitz. Scorsese, who turns 82 on Sunday, recently met for an interview not long after returning from a trip to his grandfather's hometown in Sicily. He was made an honorary citizen and the experience was still lingering in his mind. Remarks have... Read More