Peter Gannon, most recently at McCann NY and sister agency Commonwealth where he spent several years as sr. VP, executive music producer, and Jessica Dierauer, who had been freelancing as a music supervisor and producer after having served as executive producer of music and creative content at Y&R NY, have teamed to launch Able Baker, a company offering original composition, music supervision and licensing as well as music strategy/consultation and content production for the advertising and entertainment industries. The NY-based shop has billed itself as a connector between brands and musicians, partnering with them to create music for content and content for music, protecting creative ideas and strategically aligning all parties involved in music production.
The Able Baker moniker is taken from the first two letters of the original phonetic alphabet. In addition to Y&R, McCann and Commonwealth, Gannon and Dierauer’s combined experience has also taken them to Wieden+Kennedy, Ogilvy, The Martin Agency, BBH and CP+B. Some of their career highlights include Gannon as the creator of The Quietest Show on Earth for Nature Valley, an innovative music platform presented by Nature Valley on behalf or the National Parks Conservatory Association. Dierauer partnered with Hudson Rouge and Lincoln Motor Company on the interactive music video for Aloe Blacc’s, “Love is the Answer”. Along with leading their departments, their client roster has included Coca Cola, ESPN, Old Spice, American Express, Land Rover, Nike, Dell, Chevrolet, Chrysler and Target.
“Being in the agency world for many years, we’ve seen the potential in the market for a new kind of music company, one that’s a hub for both brands and musicians,” said Dierauer.
Able Baker will be sharing space with boutique audio post house Heard City, which could potentially lead to select collaborations between those two companies.
Object & Animal Signs Director Alana O’Herlihy To Its Global Roster
Object & Animal has added multidisciplinary artist, photographer and director Alana O’Herlihy to its roster for exclusive worldwide representation spanning commercials, branded content and music videos. This marks the first production house representation for O’Herlihy. Her portfolio encompasses a wide range of visual artistry, from directing films and music videos to creating photographic stills. Known for a unique blend of analog and digital mediums, O’Herlihy’s work includes leading brands and top-tier magazines, where her vision consistently sparks conversation and brings heightened visibility to her subjects. Her glamorous, campy style pushes the boundaries of conventional artistry. Among her notable directorial credits is the Miley Cyrus music video “Prisoner” featuring Dua Lipa. “Alana’s ability to seamlessly merge old mediums with cutting-edge processes is a testament to her boundless creativity,” said Emi Stewart, executive producer at Object & Animal. “Her work challenges conventions while celebrating the visual grandeur of both past and present.” Object & Animal maintains offices in London, Los Angeles and New York. Read More