Carly Barber assumes presidency of ARRI Rental US Lighting; Jeff Pentek joins as VP
ARRI Rental, a provider of camera, lighting and grip equipment, has put new top management in place for North America. Peter Crithary has been appointed president of ARRI Rental US Camera; Carly Barber will be taking on the role of president of ARRI Rental US Lighting, with Jeff Pentek joining as VP.
Over the past 13 years Crithary has had a number of roles at Sony Electronics, including market development and customer outreach for cinema technologies. He began his career as a cameraman in Australia and continued in the US, working in motion pictures, television, and postproduction before joining Sony. Based out of the Secaucus office, Crithary will be responsible for overseeing camera rental operations in North America, helping to develop new business opportunities, and building strong relationships within the creative community. He will also promote ARRI Rental’s proprietary technologies, which include the exclusive ALEXA 65 large-format camera system and ARRI Rental’s evolving program of in-house lens development.
Barber and Pentek are lighting industry veterans with more than 30 years of experience: while Barber managed Hollywood Rental as VP operations and president for 15 years, Pentek worked in a rental company and as a member of
Local 728 in Los Angeles before both founded Illumination Dynamics in 2001.
Barber commented: “I have been connected to ARRI Rental for years and am excited to be working as part of a very talented team to continue to drive the success of the lighting business in the Northeast.” Both Barber and Pentek will remain in their positions at Illumination Dynamics, a wholly owned subsidiary of ARRI Rental–Barber as CEO and Pentek as COO.
Newly promoted VP of lighting and transportation operations John Van der Linden will be overseeing all ARRI Rental lighting operations, while SVP Rental Hardwrick Johnson will continue to drive sales and participate in overseeing operations.
Furthermore, ARRI Rental is adding Billy Hines to the lighting team. In his position as marketing and productions relations manager he will be responsible for developing opportunities and building relationships with crew and production clients, while bringing his considerable knowledge and experience to enhance lighting operations. “Working for almost 30 years as a lighting technician on many feature and television projects Billy will bring an extremely valuable perspective to our team,” said Barber. Hines’ film and television credits include Spider-Man, The Interpreter, Bridge of Spies and Law & Order: Special Victims Unit.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More