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    Pete King named EP At The Mill

    By SHOOTUpdated:No Comments1125 Views
    LOS ANGELES --

    The Mill has hired Pete King as exec producer for its automotive clients and brands. He will be based out of The Mill’s Los Angeles studio and work alongside Alistair Thompson, exec VP, international, and a team of artists, technicians and producers creating content.

    King joins The Mill from Big Block where he was an executive producer and responsible for leading the production team that launched the Big Block Design Group (BBDG), and prior to that was at A52 where he worked as a sr. VFX producer. He has extensive experience in producing complex and innovative car commercials, collaborating on high-profile auto brands with Team One, Mullen, David&Goliath, Digitas, Team Detroit, Doner and Innocean Worldwide.

    He has produced the BMW M5 TV and viral sensation Bullet, a series of digital campaigns with Digitas Boston for GMC, the Emmy-nominated opening title sequence for Cosmos: A Spacetime Odyssey and the rebrands for ESPN for the NFL franchise shows packages. 

    Thompson said of King, “His understanding and experience bolster our automotive team as we push new boundaries at The Mill to evolve our creative and technical solutions and continue to craft exceptional and photo-real CG cars.”

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    AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office

    Wednesday, January 29, 2025

    Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.

    The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.

    And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.

    "Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.

    An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.

    The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.

    It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More

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