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    Pete Johnson To Join Deutsch NY In June As ECD

    By SHOOTUpdated:No Comments4020 Views
    Pete Johnson

    Pete Johnson has been named to serve as executive creative director at Deutsch New York. Joining in June, Johnson currently serves as Arnold's creative co-lead, executive creative director, in the Boston office. A highly awarded creative, he’s worked on an array of brands including Progressive, Sony, Jack Daniels, New Balance, Carnival and Truth.

    Deutsch NY CEO Val Di Febo described Johnson as "an idea-driven creative with a focus on craftsmanship and his mixed-media approach make him a seamless fit for our clients and us." Johnson's appointment as ECD was announced jointly by DiFebo and Deutsch North American chief creative officer Pete Favat.

    “Deutsch is on a tear. Great people doing great work,” noted Johnson. "It’s what it is all about and I can’t wait to be part of it.”  

    Johnson has been with Arnold for over three years, and prior to that he was at LBi New York where he helped transform the creative merger of independent agencies such as Icon Nicholson, Syrup, Lost Boys and Special Ops into one digitally focused, unified creative shop. He also held stints as a creative director at Tribal DDB and a senior copywriter at Ogilvy & Mather and MRM.   

    Category:News
    Tags:Deutsch New YorkPete FavatPete Johnson

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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