PETA has withdrawn an offer to televise an anti-dogfighting public service announcement with Michael Vick after his release from prison.
The organization said Wednesday that an agreement was reached with Vick’s representatives to shoot the spot, but that Vick’s attorneys sought assurance from PETA the group would support Vick’s return to the NFL.
“Saying sorry and getting his ball back after being caught enjoying killing dogs in hideously cruel ways for many years doesn’t cut it,” said PETA president Ingrid E. Newkirk. “Commissioner Goodell knows that he has an obligation to the league and to millions of fans, including children who look up to ballplayers as idols, to make sure that Michael Vick is mentally capable of remorse before he can touch, let alone wear, an NFL uniform again.”
PETA is urging that Vick undergo a brain scan and a full psychiatric evaluation.
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More