Amy Faulker has been named VP/director of broadcast production at McCann-Erickson Detroit. She joins the Troy, Mich. agency from Doner, Southfield, Mich., where she was serving as senior VP/executive producer.
DDB New York has added DJ Pierce as senior art director. He comes over from J. Walter Thompson, New York, where he held the same title.
"Captain America: Brave New World" soared on opening weekend, but crash-landed in its second go-around with audiences.
"Brave New World," the latest sign that the Marvel machine isn't quite what it used to be, remained No. 1 at the box office in its second frame with $28.2 million in ticket sales, according to studio estimates Sunday. But after a debut of $100 million over four days and $88 million over three days, that meant a steep drop of 68%.
While blockbusters often see significant slides in their second weekends, only two previous MCU titles have fallen off so fast: 2023's "The Marvels," which fell 78%, and 2023's "Ant-Man and the Wasp: Quantumania," which dropped 70%.
The Anthony Mackie-led "Captain America" installment has been slammed by critics, and audiences also have graded it poorly, with a "B-" CinemaScore. "Brave New World," which fans had hoped would right the Marvel ship, has been largely met as another example of a once impenetrable brand struggling to recapture its pre-"Avengers: Endgame" aura of invincibility.
Still, "Brave New World" has quickly grossed $289.4 million worldwide, with international sales nearly reaching $150 million. And with few big-budget offerings arriving in theaters in the coming weeks, it will have scant competition through much of March.
The biggest new release of the weekend was Oz Perkins' "The Monkey," the director's follow-up to his 2024 horror hit, "Longlegs." Adapted from a Stephen King short story, "The Monkey" opened with $14.2 million for Neon, the second-best debut for the indie distributor. The best? "Longlegs," which launched with $22.4 million.
Neon had much to celebrate over the weekend. Its top awards contender, "Anora," by Sean Baker, continues to gather momentum into next Sunday's Academy... Read More