Patricia Breen and Dan Willey have come aboard D’Arcy Detroit, Troy, Mich., in the positions of senior VPs/creative directors. Both were formerly VPs/creative directors at PentaMark, Southfield, Mich.
Jamie Barrett is joining Goodby, Silverstein & Partners, San Francisco, as associate partner/creative director. Barrett had been with Fallon, New York, where he was serving as executive creative director. Succeeding Barrett at Fallon will be Kevin Roddy, a creative director who has been at the agency for two years.
After 17 years in business, New York ad shop Biederman, Kelly, Krimstein & Partners Advertising has shut down its operations.
AICP’s Demographic Reporting Initiative Expands Categories In Response To Requests From Clients and Agencies
An updated template for the AICP’s Demographic Reporting Initiative is now available. Originally launched in October of 2021, the Demographic Reporting Initiative allows production companies to provide their advertiser and agency clients with insight into the demographic makeup of the people on the crews of their commercials and brand content.
As with version 1.0, the 2.0 iteration was prepared in cooperation with a consortium of industry payroll companies. This updated version of the Demographic Reporting initiative has greatly expanded the listing of gender identity categories, and added the ability for production staff to include their veteran status in the U.S. Armed Forces. These reports will provide AICP member production companies with anonymous and voluntarily provided breakdowns on these demographic categories, which can in turn be shared with agencies and advertisers upon request. More information on the Demographic Reporting Initiative can be found on the AICP website.
The updated Demographic Reporting Initiative framework was revised as a result of a continued push from marketers for this information, noted Sheila R. Brown, AICP’s VP, Equity & Inclusion. “The demand for demographic information from marketers directly and their advertising agencies continues to grow,” Brown noted. “As our communities become more diverse, the yearning to know the make-up of the production crews increases. And in our continuing goal to be more inclusive, we also wanted to offer our production crews more options to self-identify. The addition of more gender identity options, and the option to indicate whether an individual is a veteran or not, provides more of... Read More