Music publisher peermusic has promoted Craig Currier to VP, advertising markets. Based in Nashville, Currier will continue to report to Kathy Spanberger, peermusic president and COO.
Currier heads up the U.S. advertising markets division for peermusic North America. In this capacity, he manages all aspects of the division and is responsible for developing and implementing business strategies, quoting and licensing on all commercial projects as well as all creative activities including music searches, artist development and original music production. Currier established the advertising markets division in 2000 and under his guidance, the division continues an impressive growth rate providing music for hundreds of national spots including T-Mobile, Microsoft Windows, Subaru, Fiat, Bank of America, Pillsbury, Citgo, Pringles, Pontiac, Visa, Nike, Delta, Macy’s, Lincoln, GM, Kohl’s, Guitar Hero and Covergirl. GE’s global branding initiative, which was nominated for an Emmy, utilized the peer controlled Donovan classic, “Catch the Wind.”
Prior to coming to peermusic, Currier served as head of marketing and executive producer for the Nashville-based commercial music house Still Music Group (SMG). He additionally spent seven years as an adjunct professor at Belmont University’s music business program.
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More