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    Pedro Prado Named ECD For TBWAMedia Arts Lab, Miami

    By SHOOTUpdated:No Comments3863 Views
    Pedro Prado
    LOS ANGELES --

    TBWAMedia Arts Lab (MAL), the bespoke advertising agency dedicated to Apple, has hired Pedro Prado to serve as executive creative director, Miami.

    Prado joins from Leo Burnett Brazil where he held the title of creative executive VP. He has lived and worked in both the U.S. and his native Brazil, and has contributed to a wide range of brands, including Nike, Google, Fiat, Anheuser-Busch InBev, Mondelez, Leica and Honda.

    Prior to Leo Burnett, Prado spent almost 15 years at F/Nazca Saatchi & Saatchi–working his way from copywriter to creative director–and McCann Erickson before that. He began his creative advertising career as a copywriter and has been widely recognized for his work at major global advertising awards competitions, including D&AD, Clios and The One Show.

    Prado said, ”Craft, simplicity, impacting culture, surrounding yourself with talented and extremely nice people…Media Arts Lab believes in the same things I do. I couldn’t be more excited to join MAL, and I look forward to helping create and produce iconic work for Apple.”

    Claudia Machado, managing director for Media Arts Lab, Miami, described Prado as “a unique craftsmen” who will help expand the shop’s footprint in Latin America. 

    Brent Anderson, global chief creative officer for Media Arts Lab, commented: “Pedro’s intense passion for crafting lasting breakthrough work and his endearing presence as a leader uniquely position him to help vault Media Arts Lab forward into exciting and uncharted spaces. He is a team builder with impeccable taste and energy.”

    Category:News
    Tags:Brent AndersonClaudia MachadoPedro PradoTBWAMedia Arts Lab



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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