Pedro Prado, known as “Papito,” has come aboard Leo Burnett Tailor Made as its new creative VP. Prado will lead a team of about 80 creative, content and production professionals, comprised of talents from various backgrounds, who work in tight integration with every other department at Leo Burnett. He will start at the agency on October 23.
With a career spanning 21 years, Prado is a Rio de Janeiro native who’s worked at advertising agencies McCann, Doctor and Casa da Criação; and most recently he had a lengthy tenure at F/Nazca Saatchi & Saatchi where he served as creative director and board member.
“I hope to put into practice some of what I learned at F/Nazca in the last 15 years, and help make Leo Burnett an increasingly more strategic and creative partner to its clients, as well as an agency that is vibrant with excellence, and a happy place to work,” said Prado whose awards include dozens of medals from the Creative Club, and trophies from Cannes, One Show, D&AD, Clio, ADC, Wave, El Ojo, London Festival, FIAP and El Sol.
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More