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    Pedro Aragão de Oliveira Launches Production House GREATERGOOD

    By SHOOTNo Comments71 Views
    Pedro Aragão de Oliveira
    LOS ANGELES --

    Executive producer Pedro Aragão de Oliveira, who most recently served as a partner at JOJX, has launched Culver City, Calif.-based production company GREATERGOOD. The new venture opens with a directorial roster consisting of Axl (Axl Laubscher), Camila Cornelsen, Cassiano Prado, Clay Born, David Charles Rodrigues, Felipe Gomez Aparicio, Gerard Montero, Ivan Jurado, La Niña, Miranda May, and Sega.

    “At GREATERGOOD, we are driven by a passion for innovative storytelling that captivates audiences,” said founder de Oliveira. “With our team of directors, we’re ready to push boundaries and explore fresh creative directions.”

    All the filmmakers are repped exclusively in the U.S. by GREATERGOOD. Several have had prior representation, including Axl who had been at Bob Industries, Cornelsen with Stept Studios, Prado with Stink, Jurado with Stadium, and Sega with The Sweet Shop. Rodrigues owns Twenty Three Films while Aparicio had earlier been with Superseed and continues to be repped by D’avant Garde in the Hispanic market.

    A number of the directors also have longer form chops. Rodrigues’ Gay Chorus Deep South won the Audience Award for best documentary feature at the 2019 Tribeca Film festival. Multiple Cannes Lion winner Aparicio made his feature debut with The Perfect David. And Prado’s credits include Coma, a web series for Getty Images, and an episode of Invisible City for Netflix.

    Industry vet de Oliveira–who began his career as a teenager in Rio de Janeiro and has spent nearly his entire professional life in Los Angeles–came up the industry ranks, including serving as a production manager and producer, freelancing in the latter capacity at such production companies as SMUGGLER, Superprime, PRETTYBIRD, Park Pictures, Supply & Demand, Tool of North America and ad agency Deutsch. Earlier as a freelance production manager, he worked at assorted production houses (including now since-closed shops such as Coppos Films, HSI, Chased by Cowboys and Ritts Hayden) as well as agency TBWAChiatDay where he started out. After his lengthy tenure as a freelancer, de Oliveira came on staff at production company JOJX as a partner/sr. executive producer.

    Now he opens GREATERGOOD to provide the tools and resources for creatives to fully realize their visions while fostering an environment of collaboration and inclusion. The new company has also lined up sales representation, handled on the East Coast by Golden Owl, led by Katie Goldstein and Katrin Aul, and on the West Coast by Dimitri + Co, headed by Michael Dimitri.

    “We’re committed to producing work that not only stands out but also resonates deeply,” said de Oliveira. “For us, it’s about more than the final product–it’s about the relationships we build, the processes we refine, and the impact we create.”

    Category:News
    Tags:GREATERGOODPedro Aragão De Oliveira



    The Oscars Are More International Than Ever. But Is The International Film Category Broken?

    Friday, February 21, 2025

    For many filmmakers, the Oscars are a pipe dream. But not because they think their movies aren't good enough.

    The Iranian director, Mohammad Rasoulof, for instance, knew his native country was more likely to jail him than submit his film for the Academy Awards. Iran, like some other countries including Russia, has an official government body that selects its Oscar submission. For a filmmaker like Rasoulof, who has brazenly tested his country's censorship restrictions, that made the Oscars out of the question.

    "A lot of independent filmmakers in Iran think that we would never be able to make it to the Oscars," Rasoulof said in an interview through an interpreter. "The Oscars were never part of my imagination because I was always at war with the Iranian government."

    Unlike other categories at the Academy Awards, the initial selection for the best international film category is outsourced. Individual countries make their submission, one movie per country.

    Sometimes that's an easy call. When the category — then "best foreign language film" — was established, it would have been hard to quibble with Italy's pick: Federico Fellini's "La Strada," the category's first winner in 1957.

    But, often, there's great debate about which movie a country ought to submit — especially when undemocratic governments do the selecting. Rasoulof's fellow Iranian New Wave director Jafar Panahi likewise had no hopes of Iran selecting his 2022 film "No Bears" for the Oscars. At the time, Panahi was imprisoned by Iran, which didn't release him until he went on a hunger strike.

    Rasoulof's film, "The Seed of the Sacred Fig" — a movie shot clandestinely in Iran before its director and cast fled the country — ultimately was nominated for best... Read More

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