Per Pedersen has been appointed global creative chairman of Grey. He served most recently as chairman of the Grey Global Creative Council, a role he will continue to perform.
James R. Heekin III, chairman/CEO of Grey Group, said, “Under Per’s leadership, our senior global creative leaders have delivered cutting-edge work–big ideas across disciplines–that have broken new ground in brand experience and helped forge our reputation for ‘Famously Effective’ creativity.”
Pedersen serves as Grey’s global creative evangelist, strengthening the agency’s creative culture and the quality of work across the network. He works closely with regional and local CEOs to recruit world-class talent and promote the work.
In his expanded new role, Pedersen will foster closer cooperation between the Grey Global Creative Council and the agency’s Strategic Planning and Digital Activation Councils to champion creativity across disciplines worldwide.
Pedersen has been with Grey for more than 25 years. He is co-founder of Uncle Grey in Denmark and has served as chief creative officer of Grey Germany. Since 2010, he has been based in New York first as deputy worldwide chief creative officer and a global leader on Febreze, and later as chairman of the Grey Global Creative Council which has achieved record performances at Cannes.
With over 500 awards, including 67 Cannes Lions, he ranks among the most recognized creative leaders in the industry and has served on prestigious award show juries from Cannes to the Clios.
Director Kacper Larski Joins RSA Films For Spot Representation
RSA Films has added director Kacper Larski to its roster for commercial representation in the U.S. Larski is known for his work in automotive and sport, and a style of filmmaking which features epic visuals and gripping montage, often combining the real and surreal. Among his most recent commercial films are Garmin’s “Fenix 8” (direct to brand), U.S. Army Reserve’s “Helper” (DDB Chicago) and Bushmills Whiskey’s “Follow No One” (Mekanism). He’s also directed campaigns for Hyundai, Jeep, GMC, Subaru, VW, Mazda and Chevrolet.
Larski’s distinctive aesthetic emerged in one of his first projects, Land Rover’s “68 Years Later,” which won a Cannes Young Directors Award in 2016. Two years later, he directed the “Greatness is Rare” campaign for BBDO Toronto and the Canadian Paralympic Committee which won Cannes Lion Gold. Prior to joining RSA, Larski had most recently been repped in the U.S. market by production house Eleanor.
“The camera and film for me have always been about the ability to live 1,000 lives,” Larski said. “Stylistically, I want to transport viewers in whatever stories I’m telling--a super athlete’s runner’s high, a skier’s dream powder, a giant’s tale, even driving in space.”
“Kacper is one of the most exciting filmmakers I’ve seen over the last several years,” said Luke Ricci, president, RSA Films US. “Whether it’s a character, an emotion, an environment, car or other product, he has a special and distinctive way of capturing and articulating the world around him in all his work. He is a fantastic addition to our RSA family.”
“Joining RSA is a dream come true,” Larski said. “The roster includes some of the best filmmakers in the world, with founder Ridley Scott... Read More