Register

    Pavel Sorokin named iPi Soft CEO    

    By SHOOTUpdated:No Comments1105 Views
    MOSCOW --

    iPi Soft, LLC, a developer of markerless motion capture software technology, is promoting COO Pavel Sorokin to CEO.

    Since co-founding iPi Soft In 2008 with Michael Nikonov, Sorokin has held various roles including lead developer, finance and administration, business development/marketing, as well as spearheading major strategy and technical shifts across the company’s product lines.

    Most notably, Sorokin introduced iPi Soft and its markerless motion capture solution, iPi Motion Capture, to U.S., European and Asian markets leading to its adoption by leading VFX and creative studios and educational institutions. His efforts have also been instrumental in marketing the real-time capabilities available in iPi Motion Capture and the software application’s compatibility with game engine platforms including Unity and Unreal. 

    Additionally, Sorokin managed the marketing strategy for iPi Biomech, an add-on motion capture software tool that opened new channels for markerless tracking and visualization of motion capture data for medical, sports analysis and movement science applications.

    Sorokin succeeds Nikonov, current iPi Soft CEO and chief technology architect. Nikonov will continue in the latter role to lead technology development efforts that strengthen iPi Soft’s focus on quality and innovation.

    Prior to iPi Soft, Sorokin served as founder and CEO of Irbicon, a Moscow-based IT service provider of business analytics solutions to customers from financial and telecom industries. Before that he held project managerial roles at Samsung Research Center in Moscow. Over the course of his career, Sorokin has also assumed various software engineering positions. He holds a degree in applied math from the Moscow Institute of Physics and Technology.

    Tags:ipi SoftMichael NikonovPavel Sorokin



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

    MySHOOT Profiles


    Add A Comment