Paul Stechschulte has been appointed to the role of executive creative director for Arnold Amsterdam and will report to the agency’s Boston-based managing partner and chief creative officer, Pete Favat.
Stechschulte will be responsible for creative development in the Amsterdam office, as well as the global lead on the Volvo account.
An art director by trade, Stechschulte most recently served as executive creative director at Pereira & O’Dell in San Francisco. Prior to that Paul was a group creative director at Goodby Silverstein & Partners for nearly four years where he was key in creating the international award-winning Sprint “Now Network” campaign. In addition, Stechschulte has served in various creative capacities with W+K Amsterdam, 180 Amsterdam and Crispin Porter + Bogusky in Miami. Achievements include reintroducing the MINI brand to the US for BMW. The highly successful launch did not include a single television ad, which is unheard of in the US automobile category. He has also developed award winning work for clients like Nike, Adidas, Glenfiddich, Sprint, Nextel, Geek Squad, Virgin Atlantic, Burger King, EA Games, Carlsberg, IKEA and Method Home, Beats by Dre, Google and Twitter.
Stechschulte’s work has been honored by every award show in multiple mediums, from One Show “Best of Show” to the Titanium Lion in Cannes. More importantly his work has constantly received recognition from the “judges” of pop culture – being spoofed on “Late Night with Conan O’Brien” and mocked in pages of the UK’s Sun. Stechschulte also serves on the board of advisors at the Creative Circus in Atlanta.
Stechschulte replaces Sean Thompson, ECD and managing partner who left the agency in September after leading the creative output that established the Arnold Amsterdam office and the Team Volvo business.
“Expanding the agency’s creative offering by hiring outstanding talent with fully integrated creative and technology expertise is one of our most important areas of focus,” said Favat. “Paul is that next generation of cross trained thinkers – a digital native with amazing brand building expertise.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More