Paul Babb–who most recently served as executive producer for Rhythm+Hues Commercial Studios, a division of the Academy Award-winning feature VFX studio–has joined creative-driven, multiplatform media shop MindOverEye (MOE) as director of integrated production.
In his new capacity at MOE, Babb will call upon his experience to manage day-to-day workflow and further expand the scope of projects, opportunities and partnerships within the advertising and production communities. MOE’s new, high-tech 15,000 square feet facility in El Segundo will allow him to offer clients everything under one roof, from an on-site cyc stage, audio recording booth and multipurpose editorial/finishing suites to live action, VFX and animation teams for any creative project.
“We are continually evolving our unique pipeline/workflow and Paul will be a key player in that development,” assessed Bill Wadsworth, founder of MOE. “Besides being a great mentor in my early days, Paul and I have continued to keep close ties as we waded through the post community…I am looking forward to doing some great work together at MindOverEye.”
Prior to his seven-year tenure at Rhythm + Hues, Babb developed the commercial shop kachew! from the ground up for Klasky Csupo Animation. And as the director of broadcast for Ogilvy & Mather, Los Angeles, Babb was responsible for the production of over 260 commercials a year and management of the production department. His commercial and media work has won honors from top industry competitions for a variety of clients including, American Express, Chevrolet, Coca-Cola, Ferrari, Ford, Lionsgate, Mercedes-Benz, McDonald’s, NASCAR, SeaWorld, Universal, and US Marine Corps.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More