Content agency and production studio Los York has hired Paul Abatemarco as managing director to lead the bicoastal company’s production efforts.
Abatemarco will help lead Los York Studios and its day-to-day operations as co-founders Dexton Deboree and Seth Epstein focus their efforts on evolving creative roles across the company’s content and studio sides.
Abatemarco previously served as executive producer at Brand New School, MPC Creative, and Los York’s predecessor Stardust. Throughout his career he has worked on campaigns for a variety of brands such as Apple, Google, Honda, Ford, Ebay, T-Mobile, and Oreo.
Imperial Woodpecker has added director AG Rojas to its roster for U.S. representation.
A filmmaker whose work spans commercials, music videos and film installations, Rojas--back in 2017 when he was at Park Pictures, his roost prior to Imperial Woodpecker--earned a DGA Award nomination on the strength of two spot entries: S7 Airlines’ “The Best Planet” for Wieden+Kennedy Amsterdam, and Samsung’s “The Snail” out of Leo Burnett USA.
Rojas throughout his career has additionally directed projects for artists such as Gil Scott-Heron, Earl Sweatshirt, Bon Iver, Florence + The Machine, Run the Jewels, and Kamasi Washington. His long partnership with Washington includes Truth, a film installation featured in the 2017 Whitney Biennial. And Rojas’ music videos have been recognized with assorted major industry awards.
Beyond all this, his film installations, including Godchild (2020), commissioned by the Smithsonian Institution, highlight his interest in storytelling through different formats. His latest work, Pare de Sufrir (2024), a silent featurette on love and grief, premiered at venues such as Metrograph NYC, ICA London, and Now Instant Image Hall in Los Angeles.
Raised in L.A. by a Costa Rican painter and a Colombian poet, Rojas grew up immersed in an environment shaped by art and storytelling. At 17, he enrolled in the prestigious ArtCenter College of Design in Pasadena and discovered a passion for filmmaking. Rojas currently lives in L.A. and continues to channel his expression across a variety of mediums, creating work rooted in thoughtful ideas and meaningful social impact.
