Industry veteran Patrick Collins–whose experience spans the agency, production house and consultancy sides of the business–has launched the Collins Consulting Company. The new Los Angeles-based venture will focus on managing television projects and budgets for major advertisers.
Collins was Bird Bonette Stauderman‘s (BBS) L.A. manager for 12 years providing a similar consulting service for Capital One, Jack Daniel’s, Southern Comfort, Korbel, Allstate and Wrigley along with other clients on the BBS roster.
His production experience ranges from ad agencies Leo Burnett, Foote Cone & Belding, McCann Erickson, and Kresser/Craig as well as executive producer posts as three different L.A. production companies in the late 1970s through the mid-’80’s. During that period he was the first president of AICP/West, active on the national AICP board, and a major contributor to the AICP Production Summary revisions and Guidelines that continue in use today.
“The goal is to provide advertisers the guidance they need in navigating the production process and how to get the best value for the budget,” said Collins. “This is done by primarily working closely with the advertisers’ agency producers and business managers to explore all the options that gets all the dollars on the screen.”
Collins observed, “We don’t write copy, count beans, get in the way, or slow things down. We do create a process that works and makes the work better because we know, in the end, it is all about the work.”
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More