Creative ideas agency Partners + Napier has acquired Rochester-based Post Central. The deal expands Partners + Napier’s core offerings to include a full suite of content creation and video production services, supporting the launch of a division called Content Central.
“We’ve seen marketers’ focus on efficient and original content creation explode in the past year,” said Sharon Napier, CEO of Partners + Napier. “We’re launching Content Central at the perfect time to help our clients stay ahead of the curve.”
Post Central employees–with expertise in content creation, production and visual effects–will relocate to an expanded space as part of Partners + Napier’s Rochester office. Post Central founder and president Gary Knaak, founder and president of the 22-year-old Post Central, will become managing director of Content Central, and will be joined by co-founder Bill Lang, who will become executive director, overseeing creative and production teams.
“We’ve worked closely with Post Central for years, so this acquisition was not only the right move for us, but a very natural one,” said Jeff Gabel, chief creative officer of Partners + Napier. “With this new infusion of talent and resources, we are extremely well equipped to creatively solve clients’ diverse content marketing needs.”
Knaak said, “Being part of Partners + Napier gives us the infrastructure and platform to grow the momentum we’ve built over the years. We’re excited to start on the next phase of our journey as Content Central.”
Branding, advertising, digital marketing and shopper marketing agency Partners + Napier maintains offices in Rochester, NYC and San Francisco. The shop’s client roster includes Constellation Brands, Green Mountain Coffee Roasters, Delta Private Jets, and Capital One. Partners + Napier is part of Project: WorldWide, a global, independent network of complementary agencies.
